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HomeMy WebLinkAbout16 STREET NAMING/TUSTIN LEGACY 01-02-08AGENDA REPORT MEETING DATE: JANUARY 2, 2008 TO: WILLIAM A. HUSTON, CITY MANAGER FROM: CHRISTINE A. SHINGLETON, ASSISTANT CITY MANAGER SUBJECT: MAJOR STREET NAMING WITHIN AND ADJACENT TO THE TUSTIN LEGACY PROJECT SUMMARY: An evaluation of the renaming of streets adjacent and within Tustin Legacy has been completed for City Council consideration. RECOMMENDATION: Pleasure of the City Council FISCAL IMPACT: In the event that the City Council wishes to rename Edinger, Valencia or Armstrong, costs associated with modifying signage at certain intersection and freeway ramp locations will be incurred as well as the need to provide assistance to businesses and residences that will have to re-address their businesses or residences as identified in the background information which follows. Total costs for the recommended street renaming of Tustin Ranch Road to Legacy Parkway from the I-5 Freeway would be determined by Cal Trans and since this would directly benefit the Master Developer Legacy Park project, it is recommended that these costs be borne by Tustin Legacy Community Partners, L.L.C. BACKGROUND: Several members of the Tustin City Council have recently requested that City staff review opportunities for modifying street names of certain major and secondary arterial roadways within and adjacent to the Tustin Legacy project including, but not limited to, Edinger Avenue (between the SR-55 Freeway and the City's easterly boundary), Valencia Avenue (between the SR-55 Freeway and its current terminus in the Tustin Legacy project at Kensington Park Drive), and Armstrong Avenue (between Valencia. and its current terminus north of Warner Avenue in the Tustin Legacy project). It was also requested that we consult with Tustin Legacy Community Partners, L.L.C. Page 2 ("TLCP"), as to their opinions about any potential street name changes or assignments of new major or secondary arterial roadway street names within portions of the master developer's 820 acre footprint at Tustin Legacy. Attached is correspondence received from TLCP with their recommendations and specific summary justifications regarding any major or secondary arterial roadways being renamed adjacent or within the Tustin Legacy project. Staff has also evaluated the costs and other implications of any street renaming. Based on the analysis completed by staff and TLCP, the following background information and recommendations are presented for City Council consideration: Edinger Avenue - No Change Recommended Edinger is a major arterial roadway that extends from Tustin easterly across major portions of Orange County. TLCP and City staff would not recommend changing the name of this street since the name of this roadway is highly regionally recognized for orientation and association with central Orange County and assists TLCP in their marketing, particularly of non-residential uses. There are currently 65 businesses addressed on Edinger Avenue between the SR-55 Freeway and the City of Tustin's easterly boundary. Costs associated with modified signage to accommodate any street renaming at freeway off-ramp locations and at intersections along Edinger Avenue would be approximately $11,000 and involve 16 panel replacements of miscellaneous new signs. The City would also need to assist the 65 businesses with costs of .modifying their business cards, mailing materials and letterhead which could approach approximately $2,000 to $5,000 per business depending on the type and size of the business (maximum exposure for 65 businesses would be somewhere between $130,000 to $325,000 based on advice provided by Overland Pacific). Valencia Avenue - No Change Recommended Valencia is a secondary arterial roadway that begins at a terminus adjacent to the SR- 55 Freeway and currently extends to Kensington Park Drive in Tustin Legacy. TLCP recommends that the street name Valencia Avenue be retained from its current terminus to a future Park Avenue in TLCP's Neighborhood G (the Loop Road east of Tustin Ranch Road). Valencia has strong historical association within Orange County, in that the Valencia Orange was an orange ~ first created by a resident Californian. It is believed that the success of this crop in Southern California led to the naming of Orange County. There are 11 businesses and 63 residential units addressed on Valencia Avenue. The costs associated with modified signage to accommodate any renaming of this street would be approximately $3,000 and involve 5 panel replacements and one new sign. The City would also need to assist businesses and the Advanced Technology Education Campus with costs of modifying their business cards, mailing materials and letterhead at approximately $ 2,000 to $5,000 per business depending on the size of the business (maximum exposure would be somewhere between $22,000 and $55,000 based on advice of Overland Pacific). Costs of assisting residential unit owners would be staff Page 3 time to provide information to residences about the impacts on the change of address (i.e. preparation of a fact sheet and response to frequently asked questions) and change of address mailing postcards provided to residents a cost of approximately $5,150 for all residents. Tustin Ranch Road -Change to Legacy Parkway from the I-5 to Barranca Parkway. The original naming of Tustin Ranch Road was designed as an Irvine Company marketing tool for the East Tustin/Tustin Ranch master planned community. Its inclusion on exhibits for the planned extension of the roadway south of Walnut to Von Karman in Irvine was merely for convenience at the time with no real marketing prospective in mind. The I-5 Freeway to the north of the Tustin Legacy project is a physical boundary that seems to be a natural break for any renaming of an arterial extension of the roadway to the south as it traverses through the Tustin Legacy project. By changing the street name of Tustin Ranch Road south of the I-5 freeway to "Legacy Parkway", a marketing window to the commercial and residential developments of Tustin Legacy would be provided. There are currently no businesses or residences along the impacted portion of Tustin Ranch Road. Approximately 5 miscellaneous Cal Trans signs would need to be modified in the vicinity of the intersection of the I-5 Freeway and Tustin Ranch Road. The total costs would be on a case-by-case basis as determined by Cal Trans. Armstrong Avenue - No Change Recommended Armstrong Avenue is located within the boundaries of the Tustin Legacy Project and will extend from Valencia on the north to Barranca Parkway on the south. The Legacy Park Campus, Technology and Research Districts immediately abut the roadway alignment. As a result, TLCP feels strongly that the current street name has marketing appeal with business and commercial industry. The Rancho Santiago Community College District (RSCCD) Law Enforcement Training Facility has been addressed off of Armstrong immediately north of the future Warner Avenue extension at Tustin Legacy. The City would need to assist RSCCD with costs resulting from any renaming of this street at a cost of approximately $2,000 - $5,000. Carnegie Avenue - No Change Recommended Carnegie Avenue will extend from Red Hill Avenue circularly to Warner Avenue, crossing Legacy Park, Technology Campus and Community Core Districts. TLCP feels strongly that the current street name has marketing appeal with business and commercial industry. Since Carnegie also runs west across Red Hill Avenue, keeping the same name on both sides of Red Hill for this street avoids confusion in street names adjacent to a regional transportation route. There are currently no businesses affected at Tustin Legacy. Page 4 Loop Road -Change to Park Avenue from its northerly terminus to Warner Avenue and from Tustin Ranch Road to Legacy Road Loop Road previously extended from Tustin Ranch Road to just north of Warner Avenue and The District at Tustin Legacy (the Vestar project). The portion of Loop Road that traverses The District at Tustin Legacy was previously renamed to Park Avenue. It is recommended that there be a continuation north of the street name as established by The District into Legacy Park Neighborhood G and to the west of The District into the Legacy Park Neighborhood D (the Community Core). No businesses or residences are currently impacted by this renaming proposal. Legacy Road -Change to Richmond Park Road Legacy Road was previously identified as a secondary connection within Legacy Park between Neighborhood G and Neighborhood D (the Community Core). With the recommendation to rename portions of Tustin Ranch Road to Legacy Parkway, Legacy Road is repetitive and will need to be renamed. Since a large portion of the road will parallel the 46 acre Community Park, TLCP recommends the road be renamed Richmond Park Road. Aston Avenue -Change to Stephens Green Road from Barranca Parkway to Richmond Park Aston is currently a minor local street south of the Tustin Legacy project within the City of Irvine, and has no marketing appeal as it extends into the Legacy Park project. In order to provide a marketing window to Legacy Park and to recognize the relationship of the road to the Lineal Park which it will largely parallel, it is recommended that the road be renamed to "Stephens Green Road". Both names reference great European Parks, "St. Stephens Green Park" and "Green Park". Since Aston has not yet been constructed within Tustin Legacy, no business address issues are present. Moffett Avenue - No Change Recommended Moffett currently traverses the John Laing Homes Tustin Field II project and Tustin Grove on the easterly portions of the Tustin Legacy project and is proposed to extend to Park Avenue (the former Loop Road) within Legacy Park's Neighborhood G. TLCP supports retaining this street name given its long association with the defense community and the recognition that Tustin Legacy was a former military base. No residences are currently addressed on Moffett Avenue. Tim Serlet Public Works Director Christine Shingleton Assistant City Manager cc: Attachment, TLCP letter and exhibit Shea Properties November 20, 2007 Ms. Christine Shingleton Assistant City Manager CITY OF TUSTIN 300 Centennial Way Tustin, CA 92780 Subject: Tustin Legacy -Street Names Dear Ms. Shingleton: This correspondence addresses the recent discussions we have had concerning the street names within Tustin Legacy, of which Legacy Park is our immediate focus. As you are aware, we will be providing the City lists of potential street names for the future planned streets as part of the final map and street improvement process. Ideally, we would show on the tentative map prior to the final map should we reach agreement on both technical and marketing considerations. We were also asked to look at the street names that already exist and consider whether or not we would want to change the names. After discussions with our sales and marketing team, the following outlines our perspective on those street names: Current Street Name Proposed Application Comment Tustin Ranch Road Legacy Parkway I-5 to Barranca Caltrans will not allow (TRR) Parkway marketing of destinations off freeways. By changing the street name of TRR south of I- 5 to "Legacy Parkway', this would allow for a marketing window to commercial developments of Tustin Legacy. Carnegie Avenue Carnegie Ave Red Hill to This street name has Warner Ave marketing appeal with the business and commercial industry. Keeping the same name along Red Hill avoids confusion in street name change along a regional transportation route. 130 Vantis, Suite 200 Aliso Viejo, CA 92656 T: 949.389.7000 F: 949.389.7188 www.sheaproperties.com Shea Properties Current Street Name Proposed Application Comment Valencia Road Valencia Road Red Hill Ave to Loop TLCP suggests retaining as it Road historical association within Orange County. The Valencia Orange is an orange first created by a resident Californian. It is believed that the success of this crop in Southern California led to the naming of Orange County. Armstrong Avenue Armstrong Avenue Barranca to Valencia This street name has Road marketing appeal with the business and commercial industry. Loop Road Park Avenue Warner to North Continuation of street name terminus within NG as established with the District Tustin Ranch Road to of Tustin Legacy. future 3-way intersection Legacy Road Richmond Park Rd NG Residential Street With Legacy Parkway, to Park Avenue in ND "Legacy Road" as preliminarily identified is repetitive with Legacy Parkway. Aston Stephens Green Barranca Parkway to Aston is a minor street within Road Terminus in ND the City of Irvine, and has no real marketing appeal. Alt: Consider name change to Green Park Road provide a marketing window to Legacy Park and relationship to the Linear Park. There will be no reference to south and north based on our discussions with staff and the complications it raises with emergency calls. Both names reference great European parks, "St. Stephens Green Park" and "Green Park." Ms. Christine Shingleton November 20, 2007 Page 2 Shea Properties The street names that we do not support changing due to their regional context are Warner Avenue and Edinger Avenue. In communicating with companies and organizations, it is important that we retain the names of transportation corridors that are regionally recognized for orientation and association with central Orange County. We also support retaining the street name Moffett Avenue given its association with the defense community and Tustin Legacy as a former military base. We appreciate this opportunity to begin discussions of street names with the City. Please contact me if you have any questions regarding this submittal or need additional clarification. We look forward to moving this project forward. Sincerely, LEGACY PARK PARTNERS Elizabeth A. Cobb Vice President, Community Development CC: Simon Whitmey, TLCP Ms. Christine Shingleton November 20, 2007 Page 3 i ? O O a C N O ~ ~ N d J ~ ~ ~ o Z o~ o~ w