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HomeMy WebLinkAbout01 URGENCY ORDINANCE NO. 1392~ Agenda Item 1 ,~_ . _. AGENDA REPORT Reviewed: Finance Director N/A MEETING DATE: FEBRUARY 1, 2011 TO: HONORABLE MAYOR AND COUNCIL MEMBERS VIA: DAVID C. BIGGS, CITY MANAGER FROM: COMMUNITY DEVELOPMENT DEPARTMENT SUBJECT: URGENCY ORDINANCE NO. 1392 ENACTING A TEMPORARY MORATORIUM ON THE ESTABLISHMENT AND OPERATION OF TATTOO ESTABLISHMENTS SUMMARY: Proposed Urgency Ordinance No. 1392 is an interim urgency measure to enact a temporary moratorium on the establishment and operation of tattoo establishments within the City for a period of 45 days. The ordinance would prohibit the establishment or operation and the issuance of permits or any other entitlements for tattoo establishments pending the completion of a study analyzing potential Code amendments to establish land use regulations, development standards, and operational regulations necessary to protect the public health, welfare, or safety from impacts associated with or implicated by use of property for tattoo establishments. Following a noticed public hearing, the City Council may extend the ordinance pursuant to Government Code Section 65858. RECOMMENDATION: That the City Council adopt Urgency Ordinance No. 1392 by at least afour-fifths vote. FISCAL IMPACT: Urgency Ordinance No. 1392 is aCity-initiated project. There is no direct fiscal impact associated with the proposed ordinance. ENVIRONMENTAL: Urgency Ordinance No. 1392 is not subject to the California Environmental Quality Act (CEQA) pursuant to Title 14 California Code of Regulations, Section 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in 15378) because it has no potential for resulting in physical change to the environment, directly or indirectly. Urgency Ordinance No. 1392 Page 2 BACKGROUND AND DISCUSSION: On September 9, 2010, the Ninth Circuit Court of Appeals decided Anderson v. City of Hermosa Beach. In brief, the Court held that the process and business of tattooing are pure forms of expression fully protected by the First Amendment and that Hermosa Beach's total ban on tattoo parlors in the city was an unconstitutional restriction on free expression because it was not a reasonable "time, place, and manner" restriction. According to the Court, although the city had significant health and safety interests in regulating the tattoo parlors, a complete prohibition was unreasonable because it was substantially broader than necessary to achieve the city's health and safety. Tattoo establishments are not listed as permitted uses in the Tustin Zoning Code, and the Tustin City Code contains no specific provisions regulating the location, development, or operational characteristics of establishments where tattoos are placed on individuals. In this regard, the provisions of Tustin's Code are similar to those of Hermosa Beach's municipal code found unconstitutional by the Ninth Circuit in Anderson v. City of Hermosa Beach. Therefore, this case calls into question the effectiveness of the City's Zoning Code in addressing such uses. Staff has received inquiries to establish tattoo establishments within the City. To prevent the establishment of unregulated tattoo establishments while staff and the City Attorney analyze and evaluate the impacts of this decision and potential regulatory options, staff recommends that the Council adopt a moratorium and direct staff to study the issue further to determine a course of action. California Government Code Section 65858 authorizes a city to adopt an interim urgency ordinance temporarily prohibiting a land use in order to preserve the status quo while it studies related land use regulations. Specifically, Government Code Section 65858(a) provides as follows: "Without following the procedures otherwise required prior to the adoption of a zoning ordinance, the legislative body of a county, city, including a charter city, or city and county, to protect the public safety, health, and welfare, may adopt as an urgency measure an interim ordinance prohibiting any uses that may be in conflict with a contemplated general plan, specific plan, or zoning proposal that the legislative body, planning commission or the planning department is considering or studying or intends to study within a reasonable time. That urgency measure shall require afour-fifths vote of the legislative body for adoption. The interim ordinance shall be of no further force and effect 45 days from its date of adoption. After notice pursuant to Section 65090 and public hearing, the legislative body may extend the interim ordinance for 10 months and 15 days and subsequently extend the interim ordinance for one year. Any extension shall also require afour-fifths vote for adoption. Not more than two extensions may be adopted." Pursuant to Government Code Section 65858(c),the adoption of such an interim ordinance requires the City Council must make findings that there is a current and immediate threat to the public health, safety, or welfare, and that the approval of permits Urgency Ordinance No. 1392 Page 3 or land use entitlements for tattoo establishments would result in the identified threat. The proposed Ordinance contains the required findings. Pursuant to Government Code Section 65858(c), the City Council is required to issue a report describing the measures taken to alleviate conditions which led to the adoption of the interim ordinance at least ten (10) days prior to its expiration. Staff intends bring back such a report for the Council's consideration at the March 1, 2011 meeting. Approved for Forwarding By: ~~~~,~ c Elizabeth A. Binsack David C. Biggs, City Manager Community Development Director Attachments: 1. Proposed Interim Urgency Ordinance No. 1392 2. U.S. Court of Appeals Ninth Circuit Court Decision: Anderson v. City of Hermosa Beach S:\Cdtl\CCREPORT2011\Taaoo Parlor Urgency Oniinance.doc ATTAC H M E N T PROPOSED INTERIM URGENCY ORDINANCE NO. 1392 ORDINANCE NO. 1392 AN INTERIM URGENCY ORDINANCE OF THE CITY OF TUSTIN, CALIFORNIA, ENACTING A TEMPORARY MORATORIUM ON THE ESTABLISHMENT AND OPERATION OF TATTOO ESTABLISHMENTS WITHIN THE CITY OF TUSTIN FOR A PERIOD OF 45 DAYS PENDING A STUDY OF LAND USE REGULATIONS PURSUANT TO GOVERNMENT CODE SECTION 65858. (4/5ths Vote Required) City Attorney Summary This interim urgency ordinance imposes a temporary moratorium on the establishment or operation of tattoo establishments in the City of Tustin pending completion of a study by the City to determine the appropriate land use regulations, development standards, and operational regulations necessary to protect the public health, welfare, or safety from impacts associated with or implicated by use of property for tattoo establishments. THE CITY COUNCIL OF THE CITY OF TUSTIN, CALIFORNIA, DOES HEREBY ORDAIN AS FOLLOWS: SECTION 1. This interim urgency ordinance is adopted pursuant to Section 65858 of the California Government Code. SECTION 2. The City Council hereby finds, determines and declares that this urgency ordinance is necessary because: A. Tattoo establishments are not listed as permitted uses in the Tustin Zoning Code, and the Tustin City Code contains no specific provisions regulating the location, development, or operational characteristics of establishments where tattoos are placed on individuals. B. In a recent case, Anderson v. City of Hermosa Beach, the Ninth Circuit Court of Appeals ruled that the City of Hermosa Beach's total prohibition on the establishment and operation of tattoo parlors within the city was unconstitutional, and that cities may only impose reasonable "time, place, and manner" regulations on such activities. The Ninth Circuit held, as a matter of first impression, that a tattoo itself, the process of tattooing, and the business of tattooing are pure forms of expression fully protected by the First Amendment to the United States Constitution, and that the City of Hermosa Beach's total ban on tattoo parlors was not a reasonable "time, place, or manner" restriction. The Ninth Circuit's decision calls into question the effectiveness of the Tustin City Code in regulating the act and/or business of tattooing and addressing land uses related to tattooing. Ordinance No. 1392 Page 2 C. Tattooing is an activity that, if undertaken in unsanitary conditions, can lead to the transmission of infectious diseases, including hepatitis, syphilis, tuberculosis, and HIV. In addition, other California cities that have permitted the establishment of tattoo establishments have recognized that doing so has resulted in secondary negative impacts, such as an increase in crime and the sale of illegal drugs immediately surrounding tattoo establishments and the impairment of the market values and aesthetic and visual qualities of the properties adjacent to tattoo establishments. Based upon the experience of other cities, it is reasonable to conclude that similar negative effects could occur in the City of Tustin as a result of the establishment or operation of tattoo establishments. D. The City has received inquiries regarding the permitting and establishment of tattoo establishments within the City. The issuance or approval of any business license, permit or other entitlement for the establishment or operation of tattoo establishments is a threat to the public health, safety, and welfare in that there currently are no specific standards or regulations in the Tustin City Code that comprehensively address the potential negative effects associated with the location and operation of such facilities. Absent reasonable time, place, and manner regulations governing tattoo establishments, such uses could be established in areas of the City where they are inconsistent and/or incompatible with the surrounding land uses and/or operated under unsanitary conditions, thereby increasing the risk of transmission of infectious diseases. E. The City intends to perform or cause to be performed a study regarding appropriate land use regulations, development standards, and other operational regulations necessary to protect the public health, safety, and welfare of the community from impacts associated with or implicated by use of property for the operation of tattoo establishments. F. The establishment or operation of any tattoo establishments could be in conflict with any regulations adopted in conjunction with such study and could result in the negative impacts described above; therefore, it is necessary to prohibit the establishment and/or operation of tattoo establishments in the City of Tustin until such time that the study described above is completed and/or appropriate regulations to protect the public health, safety, and welfare are enacted by the City. Ordinance No. 1392 Page 3 G. Based on the foregoing, the City Council finds that there is a current and immediate threat to the public health, safety, or welfare and that the approval of additional subdivisions, use permits, variances, business licenses, building permits, or any other applicable entitlement authorizing the use, establishment or operation of tattoo establishments would result in that threat to public health, safety, or welfare. SECTION 3. For purposes of this ordinance, "tattoo establishment" means any premise or establishment and facilities incidental thereto which engages in the business of marking or coloring skin which is the method of placing designs, letters, scrolls, figures, symbols, or other marks upon or under the skin with ink or any other substance resulting in the coloration of the skin by the aid of needles or any other instrument designated to penetrate the skin. A tattoo establishment shall not include a permanent cosmetic facility, as defined in Section 4140.010 of the Tustin City Code. SECTION 4. For the period of this ordinance, or any extension thereof, no person, firm, corporation, or other entity shall establish or operate, and no subdivision, use permit, variance, building permit, certificate of use or occupancy, or other land use entitlement or license shall be issued for, a tattoo establishment in any zoning district of the City, even if located in conjunction with an otherwise permitted use. SECTION 5. The City Council finds that this ordinance is not subject to the California Environmental Quality Act ("CEQA") pursuant to CEQA Guidelines Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) (Title 14, of the California Code of Regulations) because it has no potential for resulting in physical change to the environment, directly or indirectly; it prevents changes in the environment pending the completion of the contemplated City study. SECTION 6. Ten (10) days prior to the expiration of this interim urgency ordinance, or an extension thereof, the City Council shall issue a written report describing the measures which the City has taken to address the conditions which led to the adoption of this ordinance. SECTION 7. This interim urgency ordinance shall take effect immediately upon its adoption by a four-fifths (4/5) vote of the City Council. This interim urgency ordinance shall continue in effect for forty-five (45) days from the date of its adoption and shall thereafter be of no further force and effect unless, after notice pursuant to California Government Code Section 65090 and a public hearing, the City Council extends this Ordinance No. 1392 Page 4 interim urgency ordinance for an additional period of time pursuant to California Government Code Section 65858. SECTION 8. If any section, subsection, subdivision, paragraph, sentence, clause or phrase in this Ordinance or any part thereof is for any reason, held to be unconstitutional or invalid, or ineffective by any court of competent jurisdiction such decision shall not affect the validity or effectiveness of the remaining portions of this Ordinance or any part thereof. The City Council hereby declares that it would have passed this Ordinance and each section, subsection, subdivision, sentence, clause and phrase thereof, irrespective of the fact that any one or more sections, subsections, subdivisions, sentences, clauses, or phrases be declared unconstitutional. PASSED, APPROVED, AND ADOPTED this 1st day of February, 2011. JERRY AMANTE, MAYOR ATTEST: PAMELA STOKER, CITY CLERK ORDINANCE CERTIFICATION STATE OF CALIFORNIA ) COUNTY OF ORANGE ) ss. CITY OF TUSTIN ) ORDINANCE NO. PAMELA STOKER, City Clerk and ex-officio Clerk of the City Council of the City of Tustin, California, does hereby certify that the whole number of the members of the City Council of the City of Tustin is five; that the above and foregoing Interim Ordinance was passed and adopted at a regular meeting of the City Council held on the 1st day of February, 2011, by the following vote: Ordinance No. 1392 Page 5 COUNCILPERSONS AYES: COUNCILPERSONS NOES: COUNCILPERSONS ABSTAINED: COUNCILPERSONS ABSENT: PAMELA STOKER, CITY CLERK Published: ATTACHMENT 2 U.S. COURT OF APPEALS NINTH CIRCUIT COURT DECISION: ANDERSON V. CITY OF HERMOSA BEACH FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT JOHNNY ANDERSON, No 08-56914 Plaint~Appellant, . D.C. No. v' 2:07-cv-05923- CITY OF HERMOSA BEACH, a CAS-E California Municipal Corporation, OPINION Defendant-Appellee. Appeal from the United States District Court for the Central District of California Christina A. Snyder, District Judge, Presiding Argued and Submitted May 7, 2010Pasadena, California Filed September 9, 2010 Before: John T. Noonan, Richard R Clifton and Jay S. Bybee, Circuit Judges. Opinion by Judge Bybee; Concurrence by Judge Noonan 13739 ANDERSON V. HERMOSA BEACH 13743 COUNSEL Robert C. Moest, Law Offices of Robert C. Moest, Santa Monica, California, for the plaintiff-appellant. John C. Cotti, Jenkins & Hogin, LLP, Manhattan Beach, Cali- fornia, for the defendant-appellee. OPINION BYBEE, Circuit Judge: We address a question of first impression in our circuit: whether a municipal ban on tattoo parlors violates the First Amendment. Although courts in several jurisdictions have upheld such bans against First Amendment challenges, see, e.g., Hold Fast Tattoo, LLC v. City of North Chicago, 580 F. Supp. 2d 656, 659-61 (N.D. Ill. 2008); Yurkew v. Sinclair, 495 F. Supp. 1248, 1253-55 (D. Minn. 1980); State v. Brady, 492 N.E.2d 34, 39 (Ind. Ct. App. 1986); People v. O'Sullivan, 409 N.Y.S.2d 332, 333 (App. Div. 1978); State v. White, 560 S.E.2d 420, 423-24 (S.C. 2002); Blue Horseshoe Tattoo, 1! Ltd. v. City of Norfolk, 72 Va. Cir. 388, 390 (Cir. Ct. 2007), we respectfully disagree. We hold that tattooing is purely expressive activity fully protected by the First Amendment, and that a total ban on such activity is not a reasonable "time, place, or manner" restriction. 1. BACKGROUND Petitioner-Appellant Johnny Anderson seeks to establish a tattoo parlor in Defendant-Appellee City of Hermosa Beach 13744 ANDERSON V. HERMOSA BEACH (the "City"), but Hermosa Beach Municipal Code ("Code") § 17.06.070 effectively bans tattoo parlors. Anderson sued the City under 42 U.S.C. § 1983, alleging that § 17.06.070 is facially unconstitutional under the First and Fourteenth Amendments. The parties filed cross-motions for summary judgment, and the district court denied Anderson's motion and granted the City's motion. Anderson now appeals this decision. We begin with the relevant background information, start- ing with a brief explanation of the process and health implica- tions of tattooing,' followed by a summary of the laws regulating tattooing in the State of California and its subdivi- sions, and ending with a more detailed description of the facts and procedural history in Anderson's particular case. A. Tattooing A declaration provided by the City sums up well the pro- cess of tattooing: A tattoo is created by injecting ink into a person's skin. To do this, an electrically powered tattoo machine, often called a gun, moves a solid needle up and down to puncture the skin between 50 and 3,000 times per minute. The needle penetrates the skin by about a millimeter and deposits a drop of insoluble ink into the skin with each puncture. The ink is deposited in the dermis, which is the second layer of skin.... Because the skin has been punctured many times, the end result is essentially an open wound. Throughout most of this opinion, we use "tattooing" as shorthand to refer not only to the process of tattooing but also to the business of tattooing-that is, the procedure under which the tattooist injects a tattoo into a person's skin in exchange for money. In Part III.A, however, we break down tattooing into each of its component parts: the tattoo itself, the physical process of tattooing, and the business of tattooing. ANDERSON V. HERMOSA BEACH 13745 Tattooing carries the risk of infection and transmission of disease "if unsanitary conditions are present or unsterile equipment is used." Yurkew, 495 F. Supp. at 1252. The City's declarations establish that tattooing can result in the transmis- sion of such diseases as hepatitis, syphilis, tuberculosis, lep- rosy, and HIV. Reports from the Centers for Disease Control and Prevention and the Food and Drug Administration con- firm the significant health risks of tattooing. See Centers for Disease Control and Prevention, Body Art: Tattoos and Pierc- ings (Jan. 21, 2008), available at http://www.cdc.gov/ features/bodyart (last visited May 25, 2010) (noting risks of infection, tuberculosis, Hepatitis B and C, and HIV); United States Food and Drug Administration, Tattoos & Permanent Makeup (Nov. 29, 2000), available at http://www.fda.gov/ cosmetics/productandingredientsafety/productinformation/ ucm108530.htm (last visited May 25, 2010) (discussing risks of infection, removal problems, potential allergic reactions, and MRI complications). In general, however, "tattooing is a safe procedure if per- formed under appropriate sterilized conditions." Yurkew, 495 F. Supp. at 1252. "[T]attoo artists protect themselves and their clients when following safe and healthy practices," including "using sterile needles and razors, washing hands, wearing gloves, and keeping surfaces clean." Centers for Disease Con- trol and Prevention, supra; see also Mayo Clinic, Tattoos: Understand Risks and Precautions (Feb. 16, 2010), available at http://www.mayoclinic.com/health/tattoos-and-piercings/ mc00020 (last visited May 25, 2010) (providing a list of ques- tions aperson should ask "[t]o make sure [his] tattoo will be applied safely"). B. Tattooing Regulations Because of the potential health concerns implicated by tat- tooing, the State of California requires "[e]very person engaged in the business of tattooing ... [to] register ...with the county health department of the county in which that busi- 13746 ANDERSON V. HERMOSA BEACH ness is conducted," CAL. HEALTH & SAFETY CODE § 119303(a), and requires these county health departments to inspect the registered tattoo parlors, id. § 119304. A person engaged in a tattooing business "who fails to register as provided by Sec- tion 119303... [is] subject to a civil penalty of five hundred dollars ($500) per violation." Id. § 119306. Moreover, Cali- fornia makes it illegal to "tattoo[ ] or offer[ ] to tattoo a per- son under the age of 18 years." CAL. PENAL CODE § 653. The City of Hermosa Beach lies within the County of Los Angeles ("the County"). According to a declaration by Claro Cartagena, an inspector of tattoo establishments for the County, there are nearly 300 tattoo establishments in the County and over 850 tattooists. However, Cartagena is the only inspector in the County monitoring the parlors. Many tat- too parlors have never been inspected and are subject to no regulations other than the requirement to register with the County. Thus, it is largely up to the owner of the tattoo estab- lishment to sterilize his equipment and follow sterilization procedures. According to Cartagena, "While most tattoo establishments are clean and sanitary, others are not.... As in any field, there are those practitioners that are unscrupulous or incompetent and do not follow the proper sterilization pro- cesses strictly. This poses a risk for infection." Cartagena has also received complaints about illegal underage tattooing. Although Los Angeles County generally permits tattooing businesses, the City of Hermosa Beach does not. Hermosa Beach Municipal Code § 17.06.070 provides: "Except as pro- vided in this title, no building shall be erected, reconstructed or structurally altered, nor shall any building or land be used for any purpose except as hereinafter specifically provided and allowed in the same zone in which such building and land is located." The Code provides zoning for a wide variety of commercial uses, including movie theaters, restaurants, adult businesses, bars, fortune tellers, gun shops, and youth hostels. HERMOSA BEACH MuN. CODE § 17.26.030. No provision of the zoning code, however, permits tattoo parlors, and as a result, ANDERSON V. HERMOSA BEACH 13747 these facilities are banned from Hermosa Beach under section 17.060.070. Indeed, on November 20, 2007, the City's Plan- ning Commission adopted a resolution against amending the Code to permit tattoo parlors. C. Facts and Procedural History Plaintiff-Appellant Johnny Anderson presently co-owns a tattoo parlor in the City of Los Angeles, and seeks to establish a tattoo parlor in the City of Hermosa Beach. Anderson describes his own approach to tattooing in a declaration he submitted to the district court: The tattoo designs that are applied by me are indi- vidual and unique creative works of visual art, designed by me in collaboration with the person who is to receive the tattoo. The precise design to be used is decided upon after discussion with the client and review of a draft of the design. The choices made by both me and by the recipient involve consideration of color, light, shape, size, placement on the body, literal meaning, symbolic meaning, historical allu- sion, religious import, and emotional content. I believe my designs are enormously varied and com- plex, and include realistic depictions of people, ani- mals and objects, stylized depictions of the same things, religious images, fictional images, and geo- metric shapes and patterns.... Sometimes, several kinds of images are combined into a single tattoo or series of tattoos.... I have studied the history of tat- tooing, and I draw significantly on traditional Ameri- cana tattoo designs and on Japanese tattoo motifs in creating my images, while all the while trying to add my own creative input to make the designs my own. On August 14, 2006, Anderson brought a 42 U.S.C. § 1983 action against the City in the Central District of California, alleging that Hermosa Beach Municipal Code § 17.06.070 is 13748 ANDERSON V. HERMOSA BEACH facially unconstitutional under the First and Fourteenth Amendments, and seeking declaratory relief, injunctive relief, attorney's fees, costs, and any other relief the court deemed appropriate. The district court initially dismissed Anderson's claim for lack of ripeness because Anderson had not sought permission to operate a tattoo parlor under the administrative procedures provided in the Code, which allow the community development director to permit a commercial use not listed in the zoning code if this use "is similar to and not more objec- tion[able] than other uses listed." HERMOSA BEACH MuN. CODE § 17.26.040. In May 2007, Anderson filed a request with the City's community development director seeking such a find- ing of "similar use" so that he could open a tattoo parlor. By a letter dated June 21, 2007, the request was denied, and therefore Anderson was prohibited from opening a tattoo par- lor in the City. On September 12, 2007, Anderson filed the instant action (similar to the first) in the Central District of California. Anderson and the City filed cross-motions for summary judg- ment on September 22, 2008. On October 27, 2008, the dis- trict court issued a written decision granting the City's motion for summary judgment and denying Anderson's motion. The court "conclude[d] that the act of tattooing is not protected expression under the First Amendment because, although it is non-verbal conduct expressive of an idea, it is not `suffi- ciently imbued with the elements of communication' " to receive First Amendment protection under the Supreme Court's decision in Spence v. Washington, 418 U.S. 405, 409 (1974) (per curiam). The court reasoned that "the customer has ultimate control over which design she wants tattooed on her skin" and, therefore, "the tattoo artist does not convey an idea or message discernible to an identifiable audience." Hav- ing determined that the act of tattooing is not protected under the First Amendment, the court applied rational basis review to the City's ordinance and held that, "[g]iven the health risks ANDERSON V. HERMOSA BEACH 13749 inherent in operating tattoo parlors, ...the City has a rational basis for prohibiting tattoo parlors." Anderson timely appealed.2 II. FIRST AMENDMENT FRAMEWORK [1] The First Amendment, applied to the states through the Fourteenth Amendment, prohibits laws "abridging the free- dom of speech." U.S. CorrsT. amend. I. The First Amendment clearly includes pure speech, but not everything that commu- nicates an idea counts as "speech" for First Amendment pur- poses. The Supreme Court has consistently rejected "the view that an apparently limitless variety of conduct can be labeled `speech' whenever the person engaging in the conduct intends thereby to express an idea." United States v. O'Brien, 391 U.S. 367, 376 (1968) (analyzing a prosecution for the sym- bolic burning of a draft card to protest the draft); see also Cohen v. California, 403 U.S. 15, 18 (1971) (noting the important distinction between "a conviction resting solely upon `speech' "and one based "upon ...separately identifi- able conduct which allegedly was intended ... to be per- ceived by others as expressive of particular views but which, on its face, does not necessarily convey any message"). [2] Thus, although pure speech is entitled to First Amend- ment protection unless it falls within one of the "categories of speech ...fully outside the protection of the First Amend- ment," United States v. Stevens, 130 S. Ct. 1577, 1586 (2010); see also Chaplinsky v. New Hampshire, 315 U.S. 568, 571-72 (1942), conduct intending to express an idea is constitution- ally protected only if it is "sufficiently imbued with elements of communication to fall within the scope of the First and Fourteenth Amendments," which means that "[a]n intent to z"We review de novo a grant of summary judgment and must determine whether, viewing the evidence in the light most favorable to the nonmov- ing party, there are any genuine issues of material fact and whether the district court correctly applied the relevant substantive law." Lopez v. Smith, 203 Fad 1122, 1131 (9th Cir. 2000) (en banc). 13750 ANDERSON V. HERMOSA BEACH convey a particularized message [is] present, and ...the like- lihood [is] great that the message w[ill] be understood by those who view[ ] it," Spence, 418 U.S. at 409-11. And even where conduct expressive of an idea is protected by the First Amendment, "[t]he government generally has a freer hand in restricting expressive conduct than it has in restricting the written or spoken word." Texas v. Johnson, 491 U.S. 397, 406 (1989). Restrictions on protected expressive conduct are ana- lyzed under the four-part test announced in O'Brien, a less stringent test than those established for regulations of pure speech.' [3] Accordingly, our analysis proceeds as follows. Our first task is to determine whether tattooing is (1) purely expressive activity or (2) conduct that merely contains an expressive component. In other words, we must determine whether tattooing is more akin to writing (an example of purely expressive activity) or burning a draft card (an exam- ple of conduct that can be used to express an idea but does not necessarily do so). See O'Brien, 391 U.S. at 370, 376; Cohen, 403 U.S. at 18. If tattooing is purely expressive activity, then it is entitled to full First Amendment protection and the City's regulation is constitutional only if it is a reasonable "time, place, or manner" restriction on protected speech. Ward v. Rock Against Racism, 491 U.S. 781, 791 (1989).° If, on the 3In O'Brien, the Court held that a regulation of protected expressive conduct is constitutional: [1] if it is within the constitutional power of the Government; [2] if it furthers an important or substantial governmental interest; [3] if the governmental interest is unrelated to the suppression of free expression; and [4] if the incidental restriction on alleged First Amendment freedoms is no greater than is essential to the fur- therance of that interest. 391 U.S. at 377. °Anderson does not contend that the City's regulation is a content-based restriction on speech. And with good reason, as the City bans all tattoo parlors, not just those that convey a particular kind of message or subject matter. Thus, we do not subject the regulation to strict scrutiny. ANDERSON V. HERMOSA BEACH 1375 L other hand, tattooing is merely conduct with an expressive component, then it is entitled to constitutional protection only if it is "sufficiently imbued with elements of communication to fall within the scope of the First and Fourteenth Amend- ments." Spence, 418 U.S. at 409. If so, then the constitutional- ity of the ordinance is governed by the O'Brien test. If tattooing is conduct that is not "sufficiently imbued with ele- ments of communication," id., then we must determine only whether the City's zoning regulation is rationally related to a legitimate governmental interest, see Schad v. Borough of Mount Ephraim, 452 U.S. 61, 68 (1981). With this complex legal framework in mind, we turn to Hermosa Beach Municipal Code § 17.06.070. III. ANALYSIS We hold that Hermosa Beach Municipal Code § 17.06.070 is facially unconstitutional to the extent that it excludes tattoo parlors. First, we hold that tattooing is purely expressive activity rather than conduct expressive of an idea, and is thus entitled to full First Amendment protection without any need to resort to Spence's "sufficiently imbued" test. Second, we hold that the City's total ban on tattooing is not a constitu- tional restriction on protected expression because it is not a reasonable "time, place, or manner" restriction. A. Tattooing as First Amendment Expression The district court assumed that the process of tattooing is at most "non-verbal conduct expressive of an idea" rather than speech itself. This determination is consistent with cases from other courts that have emphasized the distinction between the product and the process of tattooing and have held that the physical process of tattooing is conduct subject to Spence's "sufficiently imbued" test. See, e.g., Hold Fast Tattoo, 580 F. Supp. 2d at 660 (analyzing tattooing under Spence's framework based on the premise that "[t]he act of 13752 ANDERSON V. HERMOSA BEACH tattooing is one step removed from the actual expressive con- duct"); Yurkew, 495 F. Supp. at 1253-54 (regardless of "whether . ..the image conveyed by the tattoo[ ] is an art form or amounts to art," "the process of tattooing is undeni- ably conduct" that is subject to the Spence test). These courts then held that tattooing fails the Spence test. See, e.g., Hold Fast Tattoo, 580 F. Supp. 2d at 660 (holding that "[t]he act of tattooing ...itself is not intended to convey a particular- ized message"); Yurkew, 495 F. Supp. at 1253-54 (holding that "the actual process of tattooing is not sufficiently com- municative" to come within the First Amendment, because "there has been no showing that the normal observer . . would regard the process of injecting dye into a person's skin through the use of needles as communicative"); White, 560 S.E.2d at 423 ("Unlike burning [a] flag, the process of inject- ing dye to create [a] tattoo is not sufficiently communicative to warrant [First Amendment] protection[ ]."). Similarly, the City argues that "[t]he process of injecting dye into a person's skin through the use of needles," in contrast with "any mes- sage conveyed by the tattoo image, is non-expressive conduct that must, in order to acquire First Amendment protection [under Spence], carry with it an intent to convey a message that will be understood by those who viewed it." For the reasons set forth below, we disagree with the basic premise underlying the conclusions of both the City and the lower courts that have considered this issue. The tattoo itself, the process of tattooing, and even the business of tattooing are not expressive conduct but purely expressive activity fully protected by the First Amendment. 1. The Tattoo (4] There appears to be little dispute that the tattoo itself is pure First Amendment "speech." The Supreme Court has con- sistently held that "the Constitution looks beyond written or spoken words as mediums of expression." Hurley v. Irish- American Gay, Lesbian and Bisexual Group of Boston, 515 ANDERSON V. HERMOSA BEACH 13753 U.S. 557, 569 (1995). Accordingly, the Supreme Court and our court have recognized various forms of entertainment and visual expression as purely expressive activities, including music without words, Ward, 491 U.S. at 790; dance, Schad, 452 U.S. at 65-66; topless dancing, Doran v. Salem Inn, Inc., 422 U.S. 922, 932-934 (1975); movies, Joseph Burstyn, Inc. v. Wilson, 343 U.S. 495, 501-02 (1952); parades with or with- out banners or written messages, Hurley, 515 U.S. at 568; and both paintings and their sale, White v. City of Sparks, 500 F.3d 953, 956 (9th Cir. 2007). We have afforded these expres- sive activities full constitutional protection without relying on the Spence test. See Hurley, 515 U.S. at 569 ("[A] narrow, succinctly articulable message is not a condition of constitu- tional protection, which if confined to expressions conveying a `particularized message,' would never reach the unquestion- ably shielded painting of Jackson Pollack, music of Arnold Schoenberg, or Jabberwocky verse of Lewis Carroll." (cita- tion omitted) (quoting Spence, 418 U.S. at 411)). [5] Tattoos are generally composed of words, realistic or abstract images, symbols, or a combination of these, all of which are forms of pure expression that are entitled to full First Amendment protection. Tattoos can express a countless variety of messages and serve a wide variety of functions, "in- cluding: decorative; religious; magical; punitive; and as an indication of identity, status, occupation, or ownership." Mark Gustafson, The Tattoo in the Later Roman Empire and Beyond, In WRITTEN ON THE BODY: THE TATTOO IN EUROPEAN AND AMERICAN HISTORY 17 (Jane Caplan ed., Reaktion Books 2000); see also Alan Govenar, The variable Context of Chi- cano Tattooing, In MARKS OF CIVILIZATION 209 (Arnold RUblri ed., Regents of the University of California 1988) (discussing the religious, social, and political purposes of tattooing); Clin- ton R. Sanders, Drill and Frill: Client Choice, Client Typolo- gies, and Interactional Control in Commercial Tattooing Settings, In MARKS OF CIVILIZATION, SupYa, at 222-23 (discuss- ing the "wide variety of reasons" people choose to get a tat- too, including symbolization of an interpersonal relationship, 13754 ANDERSON V. HERMOSA BEACH participation in a group, representation of key interests and activities, self-identification, and making a decorative or aes- thetic statement). We do not profess to understand the work of tattoo artists to the same degree as we know the finely wrought sketches of Leonardo da Vinci or Albrecht Durer, but we can take judicial notice of the skill, artistry, and care that modern tattooists have demonstrated. [6] The principal difference between a tattoo and, for example, apen-and-ink drawing, is that a tattoo is engrafted onto a person's skin rather than drawn on paper. This distinc- tion has no significance in terms of the constitutional protec- tion afforded the tattoo; a form of speech does not lose First Amendment protection based on the kind of surface it is applied to. It is true that the nature of the surface to which a tattoo is applied and the procedure by which the tattoo is cre- ated implicate important health and safety concerns that may not be present in other visual arts, but this consideration is rel- evant to the governmental interest potentially just~ing a restriction on protected speech, not to whether the speech is constitutionally protected. We have little difficulty recogniz- ing that a tattoo is a form of pure expression entitled to full constitutional protection. 2. The Tattooing Process Our next task is to determine whether the process of tattoo- ing is purely expressive activity. We hold that it is. Spence's "sufficiently imbued" test has been reserved for processes that do not produce pure expression but rather produce symbolic conduct that, "on its face, does not necessarily convey a mes- sage." Cohen, 403 U.S. at 18. Burning a flag, see Johnson, 491 U.S. at 411, burning a draft card, see O'Brien, 391 U.S. at 370, and wearing a black armband, see Tinker v. Des Moines Indep. Cmty. Sch. Dist., 393 U.S. 503, 505-06 (1969), can be done for reasons having nothing to do with any expres- sion, and so require an interpretive step to determine the expressive elements of these processes. ANDERSON V. HERMOSA BEACH 137SS [7] However, neither the Supreme Court nor our court has ever drawn a distinction between the process of creating a form of pure speech (such as writing or painting) and the product of these processes (the essay or the artwork) in terms of the First Amendment protection afforded. Although writing and painting can be reduced to their constituent acts, and thus described as conduct, we have not attempted to disconnect the end product from the act of creation. Thus, we have not drawn a hard line between the essays John Peter Zenger published and the act of setting the type. Cf. Minneapolis Star & Tri- bune Co. v. Minn. Comm'r of Revenue, 460 U.S. 575, 582 (1983) (holding that a tax on ink and paper "burdens rights protected by the First Amendment"). The process of expres- sion through a medium has never been thought so distinct from the expression itself that we could disaggregate Picasso from his brushes and canvas, or that we could value Beetho- ven without the benefit of strings and woodwinds. In other words, we have never seriously questioned that the processes of writing words down on paper, painting a picture, and play- ing an instrument are purely expressive activities entitled to full First Amendment protection. [8] Tattooing is a process like writing words down or drawing a picture except that it is performed on a person's skin. As with putting a pen to paper, the process of tattooing is not intended to "symbolize" anything. Rather, the entire purpose of tattooing is to produce the tattoo, and the tattoo cannot be created without the tattooing process any more than the Declaration of Independence could have been created without a goose quill, foolscap, and ink. Thus, as with writing or painting, the tattooing process is inextricably intertwined with the purely expressive product (the tattoo), and is itself entitled to full First Amendment protection. We are further persuaded by the fact that the process of tat- tooing is more akin to traditional modes of expression (like writing) than the process involved in producing a parade, which the Supreme Court has held cannot be meaningfully 13756 ANDERSON V. HERMOSA BEACH separated from the parade's expressive product in terms of the constitutional protection afforded. See Hurley, 515 U.S. at 568 (holding that "[p]arades are ... a form of expression, not just motion," and noting "the inherent expressiveness of marching"). Thus, we have no difficulty holding that the tat- tooing process is entitled to the same First Amendment pro- tection as the process of parading. Moreover, it makes no difference whether or not, as the dis- trict court determined, "the customer has [the] ultimate con- trol over which design she wants tattooed on her skin." The fact that both the tattooist and the person receiving the tattoo contribute to the creative process or that the tattooist, as Anderson put it, "provide[s] a service," does not make the tat- tooing process any less expressive activity, because there is no dispute that the tattooist applies his creative talents as well. Under the district court's logic, the First Amendment would not protect the process of writing most newspaper articles- after all, writers of such articles are usually assigned particu- lar stories by their editors, and the editors generally have the last word on what content will appear in the newspaper. Nor would the First Amendment protect painting by commission, such as Michelangelo's painting of the Sistine Chapel. As with all collaborative creative processes, both the tattooist and the person receiving the tattoo are engaged in expressive activity. 3. The Business of Tattooing [9] Finally, the fact that the City's ban relates to tattooing businesses rather than the tattooing process itselfs does not SThe City does not actually ban tattooing as such but simply does not permit tattoo parlors in its zoning regulations. In other words, so far as we can tell, the Code contains no provision that would prevent a person from performing a tattoo on a family member in his house for free. And the City's restrictions may not apply to cosmetic tattooing that may be per- formed in a doctor's office, clinic, or beauty parlor. ANDERSON V. HERMOSA BEACH 13757 affect whether the activity regulated is protected by the First Amendment. In City of Sparks, we held that even "an artist's sale of his original artwork constitutes speech protected under the First Amendment." 500 F.3d at 954 (emphasis added). We first emphasized the inherent expressiveness of the painting itselfin particular, that a painting "conveys [the artist's] sense of form, topic, and perspective[,] . ..may express a clear social position ... [or] the artist's vision of movement and color, ... [and] holds potential to `affect public attitudes' by spurring thoughtful reflection in and discussion among its viewers." Id. at 956 (citation omitted) (quoting Joseph Burs- tyn, 343 U.S. at 501). We then rejected "the city's argument that [plaintiff's] sale of his paintings removes them from the ambit of protected expression." Id.; see also City of Lakewood v. Plain Dealer Publ'g. Co., 486 U.S. 750, 756 n.5 (1988) ("[T]he degree of First Amendment protection is not dimin- ished merely because the [protected expression] is sold rather than given away."); Riley v. Nat'l Fed'n of the Blind of N. C., Inc., 487 U.S. 781, 801 (1988) ("It is well settled that a speak- er's rights are not lost merely because compensation is received; a speaker is no less a speaker because he or she is paid to speak."). The Second Circuit reached a similar conclusion in Bery v. City of New York, 97 F.3d 689 (2d Cir. 1996), where the court held that the sale of visual artwork is expression fully pro- tected by the First Amendment. Id. at 695. The court rejected the city's argument that, unlike the production of art, "the sale of art is conduct" and should therefore be subject to Spence's test. Id. The court held that "[t]he sale of protected materials is also protected," id. (citing Lakewood, 486 U.S. at 756 n.5), reasoning that "without the money, the plaintiffs would not have engaged in the protected expressive activity," id. at 696. [10] City of Sparks and Eery stand for the proposition that because the sale of a painting is intertwined with the process of producing the painting, the sale is entitled to full constitu- tional protection without any need to resort to the Spence test. 13758 ANDERSON V. HERMOSA BEACH The same logic applies to the business of tattooing. Thus, we conclude that the business of tattooing qualifies as purely expressive activity rather than conduct with an expressive component, and is therefore entitled to full constitutional pro- tection without any need to subject it to Spence's "sufficiently imbued" test. The business is subject to reasonable time, place, or manner restrictions (as explained in the next sec- tion), but the fact that the tattoo is for sale does not deprive it of its First Amendment protection. B. The City's Ban as a Time, Place, or Manner Restriction Having determined that tattooing is protected by the First Amendment, our next inquiry is whether the City's total ban on tattooing is a constitutional restriction on free expression. A regulation that restricts protected expression based on the content of the speech is constitutional only if it withstands strict scrutiny, see United States v. Playboy Entm't Group, Inc., 529 U.S. 803, 813 (2000), meaning that it "is necessary to serve a compelling state interest and that it is narrowly drawn to achieve that end," Perry Educ. Assn v. Perry Local Educators' Ass 'n, 460 U.S. 37, 45 (1983). However, Ander- son does not contend that Hermosa Beach Municipal Code § 17.06.070 is a content-based restriction on speech. See supra n.4. Rather, he argues that the City's regulation is an unconstitutional restriction on a means of expression. Accordingly, we must determine not whether the City's regulation survives strict scrutiny but whether the City's regu- lation is a reasonable "time, place, or manner" restriction on protected speech. Ward, 491 U.S. at 791 ("Our cases make clear .. .that . . .the government may impose reasonable restrictions on the time, place, or manner of protected speech ...."). This determination requires an inquiry into whether the restriction: (1) is "justified without reference to the con- tent of the regulated speech"; (2) is "narrowly tailored to serve a significant governmental interest"; and (3) "leave[s] ANDERSON V. HERMOSA BEACH 13759 open ample alternative channels for communication of the information." Clark v. Cmty. for Creative Non-Violence, 468 U.S. 288, 293 (1984). Before turning to this inquiry, we first emphasize that the Supreme Court "ha[s] voiced particular concern with laws that foreclose an entire medium of expression," because "the danger they pose to the freedom of speech is readily apparent by eliminating a common means of speaking, such mea- sures can suppress too much speech." City of Ladue v. Gilleo, 512 U.S. 43, 55 (1994). A long line of Supreme Court cases indicates that such laws are almost never reasonable "time, place, or manner" restrictions. See, e.g., id. at 54-55 (invali- dating an ordinance forbidding the display of signs on private property); Schad, 452 U.S. at 75-76 (ban on all live entertain- ment); Martin v. City of Struthers, Ohio, 319 U.S. 141, 145- 49 (1943) (ban on door-to-door distribution of literature); Jamison v. Texas, 318 U.S. 413, 416 (1943) (ban on distribut- ing handbills on the public streets); Lovell v. City of Griffin, 303 U.S. 444, 451-52 (1938) (ban on distribution of pam- phlets within the municipality); but see Kovacs v. Cooper, 336 U.S. 77, 89 (1949) (upholding a ban on sound trucks). The interplay between the Court's often rigid statements about total bans on modes of expression and its traditional "time, place, or manner" test is not entirely clear. However, we need not determine whether the City's regulation is per se unconstitutional as a total ban of a means of expression or whether it is subject to a particularly stringent test, because we hold that it fails under even the traditional "time, place, or manner" test. We proceed now to that test. 1. Justified without Reference to Content Anderson does not dispute that the City's regulation may be "justified without reference to the content of the regulated speech," Clark, 468 U.S. at 293. The City's regulation bans all tattoo parlors, not just those conveying a particular kind of 1376O ANDERSON V. HERMOSA BEACH message or subject matter, and is purportedly justified based on health and safety concerns. 2. Narrowly Tailored [ll] A reasonable "time, place, or manner" restriction must also be "narrowly tailored to serve a significant govern- mental interest." Id. In Ward, the Supreme Court clarified the meaning of this requirement: [A] regulation of the time, place, or manner of pro- tected speech must be narrowly tailored to serve the government's legitimate, content-neutral interests but ... it need not be the least restrictive or least intrusive means of doing so. So long as the means chosen are not substantially broader than necessary to achieve the government's interest, .. . the regulation will not be invalid simply because a court concludes that the government's interest could be adequately served by some less-speech-restrictive alternative. 491 U.S. at 798, 800 (emphasis added). Anderson does not dispute that the City has a significant interest in regulating tattooing because of the health and safety concerns implicated by this process. Rather, Anderson argues that the regulation is substantially broader than neces- sary to achieve this interest because the interest could be achieved by regulations ensuring that tattooing is performed in a sanitary manner rather than outright prohibition of tattoo- ing. The City disagrees, pointing out that Los Angeles County has only one health inspector for nearly 300 tattoo establish- ments and over 850 tattooists, and that there are no statewide regulations relating to sterilization, sanitation, and standards for tattooists. "Put simply," the City argues, "there are insuffi- cient resources to monitor the 8[5]0 tattooists operating in Los ANDERSON V. HERMOSA BEACH I376I Angeles County, including the many who, like Plaintiff, are self-taught and operating in backrooms and basements." [12] As other courts have found, "tattooing is a safe proce- dure if performed under appropriate sterilized conditions." Yurkew, 495 F. Supp. at 1252; see also Centers for Disease Control and Prevention, supra. Tattooing is now permitted (subject to regulation) in all fifty states, with Oklahoma becoming the last to lift its ban as of November 1, 2006. Janice Francis-Smith, OK Governor Henry Signs Tattoo Legalization into Law, Otc[.A. CITY J. REC. (May 11, 2006), available at http://findarticles.com/p/articles/mi_gn4182/ is 20060511/ai_n16412421 (last visited May 30, 2010). The City has presented no evidence that tattooing in the City could not be regulated in such a way that addresses the City's legiti- mate public health concerns. Rather, it simply argues that cur- rently, there are insufficient resources in place to address these concerns. But the provision vel non of such resources is a matter within the City's control. Without more, we cannot approve a total ban on protected First Amendment activity simply because of the government's failure to provide the resources it thinks are necessary to regulate it. [13] In sum, although a total ban on tattooing might be the most convenient way of addressing the City's health con- cerns, the City has given us no reason to conclude that these concerns cannot be adequately addressed through regulation of tattooing rather than a total ban on tattoo parlors. Thus, particularly in light of the Supreme Court's historical "con- cern with laws that foreclose an entire medium of expres- sion," City of Ladue, 512 U.S. at 55, we have little difficulty concluding that the City's ban is "substantially broader than necessary to achieve the [City's] interest," Ward, 491 U.S. at 800. 3. Alternative Channels [14] Even if the City's regulation were narrowly tailored to serve its health and safety interests, a reasonable "time, place, 13762, ANDERSON V. HERMOSA BEACH or manner" restriction on protected speech must also "leave open ample alternative channels for communication of the information." Clark, 468 U.S. at 293. The City argues that, although its regulation restricts tattooists' ability to apply images to human skin via the injection of ink, there are alter- native means available for applying the exact same words, images, and symbols to skin, such as airbrushing or the use of natural henna paste to create temporary tattoos. The City also points out that the tattooist could render his designs "on a traditional canvas or other media," such as a T-shirt. In other words, the City believes that "[t]here is nothing inher- ently or distinctly expressive about rendering ...designs on the skin" using the ink-injection method. We disagree. In City of Ladue, the defendant city made an argument similar to the one the City makes here. The City argued that its ban on signs on private property was "a mere regulation of the time, place, or manner of speech because residents remain free to convey their desired messages by other means, such as hand-held signs, letters, handbills, flyers, telephone calls, newspaper advertisements, bumper stickers, speeches, and neighborhood or community meetings." 512 U.S. at 56 (quotation marks and emphasis omitted). The Supreme Court was not persuaded that adequate substitutes exist for the important medium of speech that Ladue has closed off.... Displaying a sign from one's own residence often carries a message quite distinct from placing the same sign someplace else, or conveying the same text or picture by other means. Precisely because of their location, such signs provide information about the identity of the `speaker[,]' [which] is an important component of many attempts to persuade. Id. (emphasis added). The Court held the ordinance unconsti- tutional because the city had "completely foreclosed a venera- ANDERSON V. HERMOSA BEACH 13763 ble means of communication that is both unique and important." Id. at 54. [15] As in City of Ladue, the City of Hermosa Beach has "completely foreclosed a venerable means of communication that is both unique and important." Id. at 54. Like music, tat- tooing is "one of the oldest forms of human expression," Ward, 491 U.S. at 790, as well as one of the world's most uni- versally practiced forms of artwork. See Jane Caplan, Intro- duction, Zn WRITTEN ON THE BODY, Supra, at Xl ("PhySlcal evidence for the practice [of tattooing] survives from the late fourth millennium BC in Europe and from about 2000 BC in Egypt, and tattooing can be found in virtually all parts of the world at some time."). And it has increased in prevalence and sophistication in recent years. See Juliet Fleming, The Renais- sance Tattoo, in WRITTEN oN TxE BODY, supra, at 61 ("[F]or the last quarter-century the West has been enjoying a `tattoo renaissance'; a movement characterized by refinements of conception ... ; by technical developments ... ;and by the refinement of procedure and equipment ...."); Susan Ben- son, Inscriptions of the Self.• Reflections on Tattooing and Piercing in Contemporary Euro-America, in WRITTEN oN THE BODY, supra, at 240 (discussing how the "tattoo community" has "bec[o]me more visible and more organized," and noting that "over the past 30 years the number of tattoo establish- ments has grown rapidly in absolute terms, both in Europe and America"). According to a 2006 survey by the Pew Research Center, 36 percent of people from ages 18-25, 40 percent of people from ages 26-40, and 10 percent of people from ages 41-64, had or once had at least one tattoo. The Pew Research Center for the People & the Press, How Young Peo- ple View Their Lives, Futures and Politics: A Portrait of "Generation Next" 21 (Jan. 9, 2007), available at http://people-press.org/reports/pdf/300.pdf (last visited May 30, 2010). Most importantly, a permanent tattoo "often carries a mes- sage quite distinct" from displaying the same words or picture 13764 ANDERSON V. HERMOSA BEACH through some other medium, and "provide[s] information about the identity of the `speaker.' "City of Ladue, 512 U.S. at 56. A tattoo suggests that the bearer of the tattoo is highly committed to the message he is displaying: by permanently engrafting a phrase or image onto his skin, the bearer of the tattoo suggests that the phrase or image is so important to him that he has chosen to display the phrase or image every day for the remainder of his life. The relative permanence of the tattoo can also make a statement of "autonomy and self- fashioning""of ownership over the flesh" and a "defen[se ofJ the embodied self against external impositions." Benson, supra, at 251-52 (quotation marks omitted); see also id. at 251 ("[T]he permanence of the tattoo establishes ... an instantia- tion of the will in defiance of process and time: `you can never get it of£' "); id. at 250-251 (discussing how "the idea of the permanence of the tattoo is critical" in that it is linked "to ideas of the body as property and possession ...indeed as the only possession of the self in a world characterized by accelerating commodification and unpredictability"). Finally, the pain involved in producing a permanent tattoo is signifi- cant to its bearer as well: "Pain, like the tattoo itself, is some- thing that cannot be appropriated; it is yours alone; it stands outside the system of signification and exchange that threat- ens the autonomy of the self." Id. at 251. These elements are not present-or, at least, not nearly to the same degree-in the case of a temporary tattoo, a traditional canvas, or a T- shirt. Thus, we disagree with the City that "[t]here is nothing inherently or distinctly expressive about rendering ...designs on the skin" using the ink-injection method. The City analogizes this case to Kovacs, the only case in which the Supreme Court has upheld a total ban on a medium of communication. In Kovacs, the Court upheld a Trenton, New Jersey, ordinance banning sound trucks-vehicles with attached sound amplifiers-on public streets. 336 U.S. at 89. The Court emphasized Trenton's interest in preventing "dis- tractions ...dangerous to traffic" and preserving "the quiet and tranquility" of the residential areas. Id. at 87. The Court ANDERSON V. HERMOSA BEACH 13765 also reasoned that the fact "[t]hat more people may be more easily and cheaply reached by sound trucks ... is not enough to call forth constitutional protection." Id. at 88-89. The City argues that tattooing is just like a sound truck-it might be a more effective means to disseminate a message to the public, but the same message may be transmitted by other means. Cf. Hold Fast Tattoo, 580 F. Supp. 2d at 660 ("The act of tattoo- ing is one step removed from actual expressive conduct, which is similar to a sound truck, which enables each cus- tomer to express a particularized message, but the sound truck vehicle itself is not expressive."). The analogy to sound trucks is flawed. As discussed above, a tattoo is not merely a "more effective" means of communi- cating amessage; rather, the tattoo "often carries a message quite distinct" from other media. City of Ladue, 512 U.S. at 56 (emphasis added). In light of the long line of cases in which the Supreme Court has invalidated total bans on a medium of communication, it cannot be true that any medium of communication may be banned based on the reasoning that it is merely a "more effective" means of communicating a message; by this logic, after all, a canvas could be considered merely a "more effective" means of displaying a painting than lined paper. Seeming to recognize that its reasoning was in some tension with its earlier cases, the Kovacs Court explained that its judgment also rested on the fact that no one within range of the sound truck could avoid the broadcast: While this Court ...has invalidated an ordinance forbidding a distributor of pamphlets or handbills from summoning householders to their doors to receive the distributor's writings, this was on the ground that the home owner could protect himself from such intrusion by an appropriate sign that he is unwilling to be disturbed.... The unwilling listener is not like the passer-by who may be offered a pam- phlet in the street but cannot be made to take it. In his home or on the street he is practically helpless to 13766 ANDERSON V. HERMOSA BEACH escape this interference with his privacy by loud speakers except through the protection of the munic- ipality. Kovacs, 336 U.S. at 86-87 (quotation marks and footnote omitted) (citing Martin, 319 U.S. at 143, 148). [16] In this sense, the case at hand is easily distinguishable from Kovacs and indistinguishable from the Court's other cases involving total bans on modes of expression. A tattoo does not force "unwilling listener[s]" to heed its message any more than the expletive-laden jacket at issue in Cohen. A tat- too is displayed passively on the person's body, such that a member of the general public can simply avert his eyes if he does not wish to view the tattoo (assuming the tattoo is visible to the public at all). In other words, a tattoo effects no addi- tional intrusion of privacy on members of the public beyond other types of expression clearly protected by the First Amendment. Thus, the City's tattoo regulation is subject to the principle in Martin, Schad, and City of Ladue, which, read alongside Kovacs, indicate that if a unique and important mode of expression does not force unwilling listeners to heed its message in an intrusive manner, the government may not ban it regardless of the availability of alternative (and less dis- tinctive) means of communicating a similar message. IV. CONCLUSION [17] In sum, we hold that the tattoo itself, the process of tattooing, and the business of tattooing are forms of pure expression fully protected by the First Amendment. We fur- ther hold that the City's total ban on tattoo parlors in Hermosa Beach is not a reasonable "time, place, or manner" restriction because it is substantially broader than necessary to achieve the City's significant health and safety interests and because it entirely forecloses a unique and important method of expression. Moreover, no genuine issue of material fact exists with respect to the constitutionality of the regulation. Thus, ANDERSON V. HERMOSA BEACH 13767 we hold that Hermosa Beach Municipal Code § 17.06.070 is facially unconstitutional to the extent that it excludes tattoo parlors, and we reverse the district court's order granting sum- mary judgment in favor of the City and remand with instruc- tions to grant Anderson's motion for summary judgment and enjoin the City to include tattoo parlors in its zoning regula- tions. REVERSED. NOONAN, Circuit Judge, concurring: I concur in the holding of the court, and I agree with Judge Bybee's robust defense of the values protected by the First Amendment. I write to state that tattooing may be purely expressive, not that it always is. Any text may be expressive but is not invari- ably so. A laundry list is normally not protected by the First Amendment, but William Carlos Williams made a grocery list into a poem. Context is all. A tattoo punitively affixed is unprotected. Accepting the fact that a tattoo may qualify as protected speech, I note that creation of a tattoo may involve danger to the health of its recipient, so that tattooing requires regulation for health different from regulation, say, of a press. Tattooing as a business may also require regulation to assure that it does not attract minors. Finally, while we are bound to protect the First Amendment value at issue, we are not bound to recog- nize any special aesthetic, literary, or political value in the tat- tooist's toil and trade.