HomeMy WebLinkAbout15 MCAS MKTG STRATEGY 08-17-98AGENDA
DATE:
AUGUST 17, 1998
NO. 15
8-17-98
I n t e r- C o rn'~~~
TO:
FROM'
SUBJECT:
WILLIAM A. HUSTON, CITY MANAGER
CHRISTINE A. SHINGLETON, ASSISTANT CITY MANAGER
MCAS-TUSTIN MARKETING STRATEGY
RECOMMENDATION
Pleasure of the City Council.
FISCAL IMPACT
Funds for the MCAS-Tustin Marketing Strategy have been previously appropriated.
BACKGROUND
The City Council m a regular meeting on August 3rd, continued their discussion of a possible name
for the MCAS-Tustin project. Based on the results of the workshop that was held before the August
3ra meeting and recommendations from the furn of Interra, staff would request that the City Council
provide direction to Interra and City staff.
Attached for the City Council's information is a synopsis of the workshop discussion held on
August 3rd.
Christine A. S~
Assistant City Manager
CAS:kd\ccreport'ancasmfla2.doc
Attachment
Interra Strategies, Inc.
2265 Fort Stockton Drive
San Diego, CA 92103
(619) 291 - 4882 [Voice]
(619) 291- 9370 [Fax]
interra@ibm.net . [E-mail]
TO: Chris Shingleton
City of Tustin
AT FAX #: + 1 (714) 838-1602
8/6/98 ·
FROM: Pam Engebretson
# OF PAG ES: I
RE: MCAS Tustin Naming
Chris:
Just wanted to pass along the feedback we were hearing after Monday's Council study
session. In talking with folks informally, our straw poll indicated a preference for the name
Tustin Legacy, with fewer folks favoring Tustin Landmark and virtually no support for Tustin
Fields.
From our perspective, if the hangars are not going to be the featured "icon" in a Iogomark,
then the Tustin Landmark name doesn't work as well as Tustin Legacy.
We look forward to Council action on August 17th. I will be unable to attend, but Pike
Oliver will be there to answer questions.
Para
~UG-0~-1998 13:18 619-291-9370 95~ P.01
convey meaning and reflect the
vision for the 'development
capture the nature and character of'
the development
reflect, the scale of .the develoPment
.I
be distinctive and easy to recall
be meaningful and evocative
be short; no more than two words
· AUG-0S-lg98 10:4~ g19-291-9~70 95% P.02
Unusual
Tustin Epoch
Tustin Quadrus
Tustinaire
Tustinopolis
Tustinova
Traditional
Tustin Crossing
Tustin Fields
Tustin Landmark
TuStin Legacy
Tustin Meridian
Recommendation
Tustin Legacy
Tustin Landmark
Tustin Fields
~UG-03-~99@ ~0:~3 6~9-29~-~370 95X P.04
Residential:
Legacy Estates
Legacy Greens
Golf Course'
Legacy National
Legacy Links
Commercial:
Legacy Corporate Plaza
Legacy Business Campus
Legacy Industrial Park
Learning Village:
Legacy Learning Center
Legacy Tomorrow
619-291-9~70
P.05
Tustin 'Landmark
Residential:
The Landings
Golf Course:
The Landmark Course
The Landings Club
Landplay
Commercial'.
Landmark Corporate Plaza
Landmark Business Park
Landmark Industry Complex
Learning Village:
Landmark Learning Cente:r
Landmark Campus
Tustin Fields
Residential'.
Fields Manor
Eastfield Village
Golf Course'.
Green Fields
The Fields Club
Commercial'.
Fields Plaza
South Fields Business Park
Fields Industrial Center
Learning Village:
Fields Campus
Field of Dreams