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Home My WebLink AboutPOWERPOINT PRESENTATION - ITEM NO. 13CORNERSTONE TUSTIN LEGACY MARKETING STRATEGY AND DEVELOPMENT PROGRAM TUSTIN LEI CORNERSTONE LOCATION AND READINESS OF PROPERTY • LOCATION • BARRANCA PARKWAY FRONTAGE NEAR THE INTERSECTION OF RED HILL • GATEWAY TO TUSTIN LEGACY FROM THE SOUTH AND WEST • COMPLETION OF MAJOR INFRASTRUCTURE (MID 2015) • STREETS • UTILITIES lit • Y''_ 1 •�� TRACTr mto 271 ti•• !: ® 1111,A Cornerstone � Legacy a ..i 1�. ._•.. i k _ it •r }rr ,, r 1 AJ Y13�'1`►' y 1 0144 it ��Y�. ..•'%r.r 1� Ar Ebb1 CORNERSTONE OFFICE AND R&D MARKET TRENDS • SUPPLY OF "RIGHT SIZED" OFFICE SPACE DECREASING • CREATIVE OFFICE SPACE, AN UNDERSERVED MARKET NICHE IN OC • USERS LOOKING FOR WORKSPACE THAT BEST SERVES THEIR WORKFORCE • LIKELY USERS OF SPACE GROWING OUT THEIR TRADITIONAL SPACE: • TECH, SOFTWARE AND HARDWARE DEVELOPERS • MEDICAL/HEALTH INCLUDING HEALTH SERVICES, BIO -MED, MEDICAL APPARATUS, PHARMACEUTICALS • FINANCIAL SERVICES • ACTIVE APPAREL DESIGN... 66SURF WEAR" ------------------------------------------------ ................................................ ............. ALA -014 k EA �-+ I �� ALA -014 k EA Y d e"iy� �Sr�1J7 ] 375-441 Trimble Road ;z CORNERSTONE CREATIVE OFFICE TRENDING • CBRE REPORT "THE GROWTH OF CREATIVE OFFICE SPACE" (JULY 18, 2013) • "...THE GROWTH OF CREATIVE OFFICE HAS EXPANDED BEYOND TRADITIONAL MEDIA, TECH AND ENTERTAINMENT COMPANIES... TO INCLUDE MORE TRADITIONAL INDUSTRIES SUCH AS LAW FIRMS, REAL ESTATE FIRMS AND FINANCIAL COMPANIES..." • "...THE TREND TOWARD A MORE EFFICIENT USE OF SPACE IS EXPECTED TO CONTINUE TO GAIN VELOCITY DURING THE NEAR-TERM..." • LA TIMES (JULY 12, 2013) STERILE OFFICES GIVING WAY TO 'CREATIVE SPACES` MORE BUSINESSES ARE TRADING TRADITIONAL CUBICLES AND BIG PARTITIONS FOR WHAT REAL ESTATE COMPANIES ARE CALLING CREATIVE SPACE. CORNERSTONE MARKETING TEAM - ICBRE • CBRE, INTERNATIONAL COMMERCIAL REAL ESTATE BROKERAGE FIRM • STRONG PRESENCE IN ORANGE COUNTY • OUTREACH TO MARKET IS EXTENSIVE • FINANCIAL RESOURCES TO APPROPRIATELY MARKET THE PROJECT • EXPERIENCED BROKERAGE TEAM • TEAM LED BY TED SNELL AND CHRIS BATES • KNOWLEDGE OF MARKET AND EXPERTISE IN OFFICE AND R&D PRODUCTS • UNDERSTAND THE COMPETITION AND CAN POSITION CORNERSTONE TO ACHIEVE MAXIMUM EXPOSURE • COMMENCE ACTIVELY MARKETING PROPERTIES IN JULY 2014 • PREPARATION OF MARKETING MATERIALS AND DUE DILIGENCE PACKAGE OVER NEXT 45 DAYS CORNERSTONE FOCUSED STRATEGY • COMMUNICATE THE UNIQUE OPPORTUNITY OF BEING IN A MIXED-USE MASTER PLANNED COMMUNITY • ESTABLISH A BRAND THAT REFLECTS A HIGH-QUALITY MODERN CORPORATE ENVIRONMENT • ATTRACT FORWARD -THINKING COMPANIES WITH STRONG FINANCIAL OWNERSHIP/BACKING • PROMOTE CORNERSTONE IN THE CONTEXT OF THE GREATER DEVELOPMENT AND THE VISION OF TUSTIN LEGACY • PROMOTE SUSTAINABLE, FLEXIBLE AND DISTINCTIVE DESIGN • INCREASE VALUE THROUGH AN ELEVATED BRAND, SO LAND SELLS AT MAXIMUM PRICE POTENTIAL Master- planned community New Community The Whole Package (live/work/play) Flexible Zoning Central Location in the OC Access Tustin Legacy... a sense of place Environment for every aspect of life Be part of an innovative, cutting edge, amenity rich environment Employee productivity and retention Ability to provide entitlements to fit unique requirements Employers will have access to deep and diverse workforce Easy access from 4 freeways (5, 55, 405, and 241); close to commuter rail; close to international airport (10 minutes) Linear park is unique, ties together the community and promotes interaction CORNERSTONE MARKETING EXECUTION AND DELIVERY • CBRE PLATFORM WILL EXTEND OUR REACH • TARGET USERS • UTILIZE THE MEDIA TO SELL OUR STORY • SELL THE BROKERAGE COMMUNITY ON TUSTIN LEGACY... THE BROKERS REPRESENTING BUYERS • DIRECT MARKETING TO END USERS AND DEVELOPERS Agenda Item No. 13 CORNERSTONE DELIVERING THE MESSAGE • ELECTRONIC MEDIA • SOCIAL MEDIA / EMAIL BLAST • WEBSITE • BRANDED FLASH DRIVES • PRESENTATION MATERIALS • VIRTUAL TOURS • STORY BOARDS • BROKER PRESENTATIONS • SIGNAGE • PLACEMENT AND DESIGN CONSISTENT WITH TUSTIN LEGACY • PRINT - BROCHURES / POSTCARDS / MAILERS CORNERSTONE MARKETING AND DEVELOPMENT PROCESS 1 . DUE DILIGENCE PACKAGE CREATED (CBRE AND CITY 2. ACTIVITY STIMULATED, GUIDED AND MONITORED (CBRE) FIELD ALL INQUIRIES, SCHEDULE AND COORDINATE TOURS, TRACT ALL INQUIRIES 3. OFFERS EVALUATED (CBRE) 4. RESPONSES SENT TO CITY STAFF (CBRE AND CITY PRO/CONS OF OFFERS DISCUSSED; RESPONSES TO OFFER WILL IDENTIFY ESSENTIAL TERMS AND CONDITIONS 5. DDA NEGOTIATED (CITY) PROPOSED TRANSACTION GO TO THE CITY COUNCIL FOR APPROVAL INCLUDING ENTITLEMENT PROCESS 6. BUYERS DUE DILIGENCE SUPERVISED 7. ESCROWS CLOSED (CBRE AND CITY 8. DDA MONITORING (CITY)