HomeMy WebLinkAboutRDA 5 MULTI-FAMILY DEM 03-04-96RDA NO. 5
3-4-96
DATE' March 4, 1996
inter-Com
TO:
FROM:
SUBJECT:
WILLIAM A. HUSTON, EXECUTIVE DIRECTOR
CHRISTINE SFIlNGLETON, ASSISTANT CITY MANAGER
MULTI-FAMILY DEMONSTRATION PROJECT: SOUTItWEST
NEIGltBORItOOD
RECOMMENDATION
Pleasure of the Redevelopmem Agency.
FISCAL IMPACT
This action will not have a fiscal impact on the Redevelopment Agency at this time. Any follow-up on
this action which may have fiscal impact will be brought before the Agency for appropriate actions.
DISCUSSION
In November, 1993, the Redevelopment Agency adopted the Comprehensive Affordable Housing
Strategy, which detailed a ten-year action plan for the expenditure of the City and the Agency housing
funds. Among the programs adopted by the Agency was the use of redevelopment housing set-aside
funds for the acquisition, substantial rehabilitation and resale or re-rental of triplexes and four-plexes or
new construction of units in the Southwest Neighborhood.
Subsequently, to implement the Affordable Housing Strategy, staff prepared a Request for Proposals
(RFP) to both for-profit and non-profit developers for the development of owner occupied housing in
and near the South Central Redevelopment Project Area, either through substantial rehabilitation and
conversion of rental units to condominiums or the demolition of rental units and rebuilding of owner
occupied residential housing.
On October 5, 1995, the Agency staff released the RFP. It called for submittal of proposals by
December 6, 1995. The RFP identified six specific target areas for redevelopment, but indicated that
the Agency would consider substantial expansion of these areas or other areas, if the respondents felt
other areas were better suited to their needs. The target areas identified by Staff were selected alter
consultation with the Police Department, Code Enforcement staff and Housing Rehabilitation staff.
Staffwas prepared to begin discussions with one or more potential developers for each of the target
areas
The RFP was sent to thirty-nine (39) potential developers. Included among these were HomeAid, the
affordable housing component of the Building Industry Association (BIA)' who distributed RFP's
among its members, the Orange County Affor~ble Housing Clearinghouse, which is a consortium of
William A. Huston
March 4, 1996
Page 2
· lending institutions, for-profit and non-profit developers of affordable housing, and HawkinffMark-Tel
which is a newsletter clearinghouse for consultants to the general development industry which notifies
all of its clients of any RFP received. Because of the three clearinghouses involved, Staff does not
know how many firms ultimately received the RFP. Staff received enough phone call interest regarding
the RFP, however, that during the time it was circulating it had to make additional copies twice to meet
the requested demand for the RFP.
Staff also sent the RFP to all property owners in the target areas, as required by Redevelopment Law.
On December 6th, two proposals were submitted. Staff reviewed both Proposals and neither was
acceptable as submitted. One indicated the Agency would be responsible for the total acquisition and
rehabilitation costs without identifying what the developer would provide, and the other provided no
concrete specific proposal. While the RFP requested simple pro-forma's and discussions of proposed
improvements, neither proposal was sufficiently detailed for the staff to be able to make a
recommendation to the Agency.
Due to the interest expressed during the time the RFP was circulating, and the limited response
received, Staffhas contacted several developers who expressed interest but did not submit a proposal,
to determine why the response was light. A sunuumy of the comments staff'has received are attached
as Exhibit A.
The Redevelopment Agency has established a policy of seeking competitive proposals for development
projects, as well as any other purchase of goods or services. However, based on the response the
Agency received from the RFP as well as its follow-up discussions with potential developers, it does
not appear that this policy will be successful for as complex a proposal as this.
Staffbelieves the Agency may achieve more success by not repeating the RFP process. Rather we
would recommend that specific property owners/developers be identified who have the financial and
technical ability and experience to achieve what the Agency wants. We would begin staff discussions
with these parties, and, if appropriate, prepare and present to the Agency one or more Exclusive Right
to Negotiate Agreements, allowing for formal negotiations of Disposition and Development
Agreements.
Because of the Agency policy for open solicitation, staff requests the Agency provide direction as to
how staff should proceed in this matter and would also request that the Agency reconfirm its desire to
achieve owner occupancy in the Southwest Neighborhood.
Christine Shingleton
Assistant City Manager
David Gottlieb
Redevelopment Project Manager
EXHIBIT A
Comments Concerning Multi-Family Demonstration Project'
The following are the contacts and comment the Staff received from property owners and developers
who chose not to respond to the Multi-Family Demonstration Project Request for Proposals
Narin Shah
Property owner of seventeen (17) units bounded by Bliss Lane, Altadena Drive and Myrtle
Avenue
Mr. Shah had contracted with a local architect to prepare a proposal to be submitted. Mr. Shah then
leit the country. Staffhad several discussions with the architect, but no proposal was submitted. In
mid-January, Mr. Shah contacted staffto find out the status of his proposal. He was surprised to find
his architect had not submitted a proposal for him. He has indicated a desire to open discussions with
the Agency and, possibly, to affiliate with a developer to assist him in converting his units to
condominiums.
Helen Brown
President, Civic Center Group
Ms. Brown stated her organization was very interested in the proposed project. However, she has a
policy of not entering into competition for projects, because of the cost of preparing proposals and the
lack of certainty of getting the project.
She has indicated a desire to enter into exclusive negotiations with the staff and then to have both
parties mutually agree to a specific project and any terms.
Doug Bystry
Executive Director, Orange County Affordable Housing Clearinghouse.
Mr. Bystry indicated that he was very surprised that none of the members that use his organization
responded to the RFP. He said there was such a significant interest on the part of his membership in
this project; he had to reproduce the RFP document for a number of the members use. He personally
thought it was a good project and really could not understand why we only received two responses.
Mr. Bystry said that sometimes the smaller non-profit organizations do not respond to an RFP due to
their small staff size, limited budget and the feeling that they can not compete on an equal basis with the
larger profit oriented development finns.
Exhibit A
Page 2
Mr. Chuck Fry
President, Vista'Equities.
Mr. Fry indicated that he typically does not respond to an RFP, especially for the smaller development
projeCts such as those contained in our RFP. The cost to prepare a response to the RFP for a smaller
project is just as much as for a larger project, and the return to the fu~ is less. Mr. Fry indicated that he
· prefers to evaluate a city's Housing Element,. the housing market, properties that are available and then
make a proposal through the City. Eventually, Mr. Fry hopes that his proposals mature into an
exclusive right to negotiate agreement with the city. Mr. Fry has subsequently submitted a proposal for
theLaguna Gardens Project, north of the I-5 freeway.
Ms. Lila Lieberthal
Executive Director, Jamboree Housing Corporation
Ms. Lieberthal's organization did not respond to the RFP because they typically participate in project
that preserve affordable rental units. The Agency's RFP requested the conversion of existing apartment
units to condominiums or new construction of owner occupied units. They feel that by keeping the
units as apartments there is a greater chance that the unit will remain affordable, and thus be used as a
housing resource by the low to moderate income level tenant.
Ms. Lieberthal also indicated that it was difficult to tell from the RFP exactly how much of a
contribution the City would be making as part of this project. She felt that it would have been helpful
to understand exactly how much the City was willing to contribute in order to structure a development
deal.
Ron Metzler
Vice President, Shea Homes
Mr. Metzler indicated Shea Homes did not respond because they felt that substantial acquisition costs'
would result in the potential size of the project being below what his company normally seeks for
development projects.
Frank De Santis '
Partnership Housing Corporation
In May 1995, before the issuance of the Request for Proposals, Mr. De Santis had previously
submitted a proposal to revitalize 32 units along Myrtle Avenue and Pasadena Avenue. Staff reviewed
the proposals and retained a consultant to provide expert comments about the proposal. At the time,
the consultant indicated Partnership Housing Corporation was too new as a non-profit and. did not
Exhibit A
Page 3
have the financial strength to undertake a project of the type they proposed. Staff rejected the proposal
at the time due to that. However, recognizing his. organizational strength might have grown, staff sent
Mr. De Santis a copy of the RFP. -
Mr. De Santis indicated he did not respond to the RFP because the staff found deficiencies in his earlier
proposal. He stated the cost of preparing a proposal was too high for him to compete for projects.
. .
David Chen '
Owner of 16 units on Carfax Drive and Del Amo Avenue, adjacent to Sycamore Avenue
When Mr. Chen received the RFP, he did not understand the process and did not respond. However he
indicated he is interested in selling his property and would be willing to work with a developer and/or
the Agency to accomplish this.
Steve Holgate
President, Rivco Communities Incorporated
Mr. Holgate received the RFP and, because it was a competitive process, did not respond. Like others,
the cost to do so with no assurance of success prohibits him from submitting on requests for proposals.
He is prepared to meet with the City, develop a specific project, and enter into an exclusive right to
negotiate, and then move forward with the project.
Kerry Choppin
Acquisition Manager, The Olson Company
The Olson Company reviewed the RFP closely and decided not to submit for two basic reasons. They
felt that creating a small enclave of owner occupancy within an area which is predominantly rental was
not viable in the market. They felt they would not be able to sell the units. Secondly, they see the
process as too complex and too unsure of their own success in being selected that they were not'
prepared to enter into a competition to be selected as the developer. They would be prepared to enter
into discussions with the Agency, but would want a much larger area carved out for development.
Conrad Sick
Vice President, Akins Communities, Inc.
Akins reviewed the RFP and did not respond because of the problem of iand assembly and the
size of the proposed target areas. They are prepared to work with the Agency to develop a
business plan for the development of a much larger area, preferably the entire Southwest
Exhibit A
Page 4
Neighborhood, but needs to have assurances that the Agency will use'its eminent domain
authority to acquire and assemble to property.
Michael Lennon
Executive Director, ltomeAid, Building Industry Association
Mr. Lennon indicated that HomeAid is currently dealing only with on-going projects because they
do not have the staff to develop new projects. He stated he receives many RFP's and unless they
are tied to a project HomeAid is currently working on, they generally do not review them or
respond to them.
Michael Goodman
Affordable Housing Equity and Development Inc.
Mr. Goodman stated there were two reasons they did not respond. The first was internal; they
were at crucial phases with other projects gnd did not have the time to respond. The second dealt
with the size of the project and the problem of land assembly. He indicated the amount of time
land assembly would take would preclude a for-profit developer from participating. He stated he
would enter into negotiations with the Agency on a specific project.
Rex Swanson
Metropolitan Development
Mr. Swanson stated that his firm has a policy not to respond to competitive Request for Proposals
because of the cost and uncertainty of the process. They are prepared to meet with the Agency,
outline a strategy and specific project, and then enter into an exclusive fight to negotiate.