HomeMy WebLinkAboutRPT 3 T BUS PROM COMM 08-17-92REPORTS NO. 3
8-17-92
.- .
NJ
Inter -Com
FE: AUGUST 17, 1992 s�
TO: WILLIAM A. HUSTON, CITY MANAGER
FROM: COMMUNITY DEVELOPMENT DEPARTMENT
SUBJECT: TUSTIN BUSINESS PROMOTION COMMITTEE
In response to Councilperson Potts' request, staff has prepared a
status update on the Tustin Business Promotion Committee.
The Tustin Business Promotion Committee was formed in response to
the Tustin Chamber of Commerce's concern regarding methods of
improving the business climate in the City. Three meetings have
been held to date, March 23, 1992, April 13, 1992 and May 28, 1992.
The next meeting was scheduled for August 11, 1992 but was
cancelled and rescheduled for September 10, 1992. Members of the
Committee include two Planning Commissioners, Mayor Pontious, two
Community Development Department staff members and representatives
from the Tustin business community.
At their first meeting, the Committee established an objective
which was Tustin business promotion and defined problems and needs
with the ultimate intent of development of an overall strategic
plan for business retention and attraction.
The first problem tackled by the Committee has been freeway
closures and detours. The Committee started developing solutions
and strategies for dealing with the impacts of freeway closures and
detours and their effect on businesses. As an outcome of the
Committee' s. concerns, the Community Development Department prepared
an amendment to modify the Tustin City Code to permit more flexible
time periods and processing for temporary advertising signs. The
Council approved the code amendment on May 4, 1992. Two
representatives from Caltrans were also invited to attend the
second meeting on April 13, 1992. The Committee asked questions of
the representatives and shared some suggestions for easing the
strain and confusion for businesses during the remainder of the
freeway construction period. Caltrans representatives agreed to
develop a Question and Answer fact sheet for distribution to the
public.
Working their way down the list of previously defined problems, the
focus of the May 28, 1992 meeting was on methods of promoting
Tustin businesses as well as further discussion on Cal Trans
freeway construction impacts.
A subcommittee had been previously formed to develop news articles
and promotional brochures. The Chamber discussed preparing a
City Council Report
Tustin Business Promotion Committee
August 17, 1992
Page 2
quarterly brochure as an insert in the "Tustin Today" magazine.
The Community Development Department, with the assistance of the
Finance Department, prepared and presented a flyer for the Chamber
to distribute to businesses which showed how sales tax dollars are
used to finance City operations, maintenance improvements and
recreation programs (a copy of the brochure is attached). Since
the May 28th meeting, the flyers have been.completed, printed and
distributed to the Chamber and forwarded to the Council and are
also made available at the City Hall offices.
Another advertising method discussed by the Committee was the
purchase of a large canvas banner which could be hung on the Main
Street poles when they weren't being used to advertise an event.
The banner would promote shopping in Tustin; the exact wording is
still to be determined. The Committee recommended a contest to
determine the slogan, and also discussed how the banner cost
(approximately $400) would be funded.
Mr. Phil Cox announced his "Clean Up Downtown Tustin" day, and
requested attendance by representatives of the Chamber and the
City. It should be noted that the clean-up was a success and did
take place on May 31st with staff from the Public Works Department
assisting.
Lastly, the Committee discussed the Cal -Trans construction activity
and Cal Trans detour signs and the affect this was having on local
businesses. Cal Trans had previously agreed to prepare a Question
& Answer ( Q & A) fact sheet which responds to the most frequently
asked questions. Although not available at the May meeting, Cal
Trans finally did complete the Q & A sheet in July. The Q & A
sheet was forwarded to the Chamber for distribution and is also
available at City Hall.
The next meeting of the Committee has been scheduled for September
10, 1992. Staff will be prepared to respond to any follow-up
questions.
1 Westfielffi Christine A. Shing on
Assistant Director Assistant City Man er
Community Development
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