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HomeMy WebLinkAbout25 ECON DEV COUNCIL 06-06-94NO. 25 6-6-94 OATE: JUNE 6, 1994 Inter-Corn TO: FROM: WILLIAM A. HUSTON, CITY MANAGER COMMUNITY DEVELOPMENT DEPARTMENT SUBJECT: MEMBERSHIP OF THE ECONOMIC DEVELOPMENT COUNCIL RECOMMENDATION It is recommended the City Council~confirm the recommendations of the Economic Development Council concerning new members of the Council. FISCAL IMPACT There is no compensation for members of the Economic Development Council. Therefore, there is no fiscal impact resulting from this action. . BACKGROUND " In Spring, 1993, the City Council formed an EConomic Development Council (EDC) to work with the City'in expanding and strengthening the economic base of the community. Deliberations and actions of -~the EDC are recommendations to the City Council. The City Council aPpointed members to the EDC representing various economic interests in the community. The EDC has spent its first year becoming acquainted with the economic policies of the City and Redevelopment Agency and assisting the City in recommending policy in this area. Among the activities, programs and projects the EDC hDs reviewed are: ..~ ., 1. The closure and re-use planning activities for Marine Corp Air Station, Tustin. 2. California State R6development Law. 3. Redevelopment policies and project areas.in Tustin. o Specific applications of Tustin's redevelopment activities as they relate to Micro Center, the Thompson Building, the Farmer's Market and housing projects. 5. Economic development policies in the new General Plan. City Council Report Membership of the Economic Development Council June 6, 1994 Page 2 6. Economic development activity in Old Town. 7. Tustin's Housing Affordability Strategy. · The general process for planning for economic development .in Tustin. 9. The City of Santa Ana's Enterprise Zone. 10. The activities of the Orange County Economic Development Consortium and the benefits of participating in the consortium. 11. The Clinton Administration's initiative to create Empowerment Zones and Enterprise Communities. 12. Business assistance available 'to businesses in Tustin through other governmental agencies, educational institutions and non-profit corporations. 13. Southern California Edison's efforts to apply cutting- edge technology to business operations to conserve energy and comply with regional regulatory requirements. 14. Assistance available to businesses in Orange County in complying with environmental regulations. In addition to the education the EDC has garnished over the last year, the EDC has participated in a number of activities which support a strong economic development program within the City. These activities have included: Preparation of an implementation outline to assist the City in planning for economic development. · Discussion and preparation of a listing of the strengths of the City of Tustin to be used as the basis of a marketing survey. · Discussion and preparation of a listing of the weaknesses of the City of Tustin. 4. Review and comment on a Business Retention Survey form. 5. Distribution of the Business Retention Survey. City Council Report Membership of the Economic Development Council June 6, 1994 Page 3 · Review of the preliminary results of the Business Retention Survey. 7. Tour of Southern California Edison's Customer Technology 8.- Recommended City participation in the Orange County Economic Development Consortium. (The recommendation was accepted by the City Council and the application has been submitted). For the past three months, the EDC has been reviewing its structure, its purpose and its ability'to provide the City with its best efforts. ' To this end, the EDC has recommended restructuring itself to include three working committees (see Exhibit A). The majority of the work of the EDC will take place in these committees. The Committees will then make recommendations to the EDC who will, in turn, make recommendations to the City Council. The~ three committees which the EDC has established, and their responsibilities are: MARINE BASE MARKETING COMMITTEE This subcommittee will review the base re-use plan and the marketing studies which have been generated by the Re-use Task Force. It will then develop a marketing strategy for the disposition of the base property to be turned over to private developers. BUSINESS RETENTION AND ASSISTANCE COMMITTEE This subcommittee will develop an on-going method to establish dialogue between the City and the business community and implement the recommendations. It will analyze the results of the business retention survey and then develop a program for providing assistance to businesses through the coordination of existing city services, and the use of outside profit, non- profit, public and quasi-public (i.e, utilities) organizations. It will develop business retention strategies and will be the liaison with other business retention organizations, such as the City Redevelopment Staff, Tustin Chamber of Commerce, State Commerce and Trade Agency and the County Economic Development Consortium. City Council Report Membership of the Economic Development Council June 6, 1994 Page 4 BUSINESS ATTRACTION SUBCOMMITTEE This subcommittee will develop programs to attract businesses in the City, in coordination with the other committees. Similar to the MCAS Marketing Committee, it will analyze existing market data concerning the City and assist in developing a generalized marketing program. It would also assist in the development of the general marketing information for the City. As part of the subcommittee there would be an ad-hoc "Red Team" function which would be used to provide direct,.focused intervention with specific businesses thinking of locating in the City. The specific members of a "red team" would vary based on the nature of the business being targeted and may include both EDC Council members as well as non- members, when needed. DISCUSSION The current membership of the EDC reflects the original appointments by the City Council and those members, who have been able to maintain active participation during the past year as follows: City Council Councilman Thomas Councilman Doyle Retailers Debbie Frost Donahue Schriber (The Marketplace, The Courtyard) Dick Hsu Tustin Acura Gwen Reinauer IKEA Wilbur Bettis Nieuport 17 Industrial Users Silicon Systems Hideo Takenaka Ricoh Electronics Pablo Gonzales Steelcase City Council Report Membership of the Economic Development Council June 6, 1994 Page 5 Developers Jeff Gwin Catellus Corporation Utilities Mike Noonan Pacific Bell Pat Buttress Southern California Edison Lenders A1 Baker Sanwa 'Bank Karon Kaelin Pacific Bell Service Maureen Hayes Robert Bein, William Frost & Assoc Community Groupg Bob Bartells TustinChamber of Commerce Education Dave Andrews Tustin Unified School District The EDC, in its reorganization discussions, believes that it is necessary to expand their membership to include additional economic interest in the commUnity so that there is adequate representation on the subcommittees. It has determined the areas for expansion and has recommended specific individuals, organizations or companies to be included on the EDC. The economic interests it wishes to include are: A commercial brokerage An industrial park owner A job training provider A major residential developer A representative of TEAM Communications Media A marketing/public relations firm A distribution firm An import/export firm A representative from Old Town A human resource manager City Council Report Membership of the Economic Development Council June 6, 1994 Page 6 An insurance company An accounting firm A general contractor A medical provider A residential real estate broker An attorney Additional major retailers Additional lenders Additional service providers At its meeting of May 4, 1994, the EDC identified specific individuals ~epresenting these interests. While some have not been formally contacted to obtain their concurrence to serve, most of them have been contacted and indicated their willingness to serve on the EDC. In order to allow the EDC to expeditiously move forward on its work at .its June 15 meeting, the staff recommends the City Council confirm those who have already agreed to serve. The remainder of the proposed members will be recommended to the City Council at its June 20th meeting. The list of new ~EDC members is attaChed as Attachment 1. proposed /? ~' z'~"'"~ ~i~.har~'g.//Zimmer 'ACshsri~ia~ /Redeve~ent Program Manager ATTACHME~ 1 PROPOSED NEWMEMBERS TUSTIN ECONOMIC DEVELOPMENT COUNCIL Job'Training Provider Commercial Brokerage TEAM Residential Develop Old Town Representative Lenders Service Providers Chamber of Commerce Churches Utilities Robert Loesler Irvine Valley College Charles Noble Lee and Associates Specific Representative to be Chosen by TEAM. Brad Olson Carson Companies (Formerly of the Irvine Co. Don LeJeune Mike Paterson First Interstate Bank Leslie Pontious Ancient Mariner Travel Catherine Tice Woodward Clyde Paul Irby President Reese Riley St. Paul's Episcopal John Amador So Cal Gas Company