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HomeMy WebLinkAboutPRESENTATION 01-17-94~-ESENTATION Z-94 uATE: JAN~Y 17, 1994 Inter-Com TO: WILLIAM A. HUSTON, CITY MANAGER FROM: COMMUNITY DEVELOPMENT DEPARTMENT SUBJECT: OLD TOWN EDUCATIONAL VIDEO PROJECT PRESENTATION RECOMMENDATION Receive and file. FISCAL IMPACT The presentation and acceptance of the Old To%~ Educational Video · does not have any fiscal impact. The project was funded by a $7,500.00 federal grant combined with matching in-kind City services and funds. BACKGROUND Each year, federal National Park Service funds are made available a~ grants to local agencies for the purpose of furthering the interest of historic preservation with local communities. A certain percentage is earmarked for communities that retain Certified Local Government (CLG) status. The City of Tustin received recognition as a CLG on July 31, 1991, and as a result, ~became eligible to apply for these grants. On March 16, 1992, the City Council approved the filing of an application for the National Historic Preservation Grants-in-Aid assistance program to produce an educational video on Old Town Tustin. On May 11, 1992, the City received notification from the State Office of Historic Preservation (OHP), who administers the program, that the video project was selected for funding in the amount of $7,500.00. Subsequently, in September of 1992, the City had an executed agreement with the State and work on the project began. DISCUSSION The City has previously identified the ne~d for educational materials that document the City's historic assets in a way that is easily understood by the citizens of Tustin. By educating our City Council Report Old Town Educational Video Project January 17, 1994 Page 2 residents and business owners, growth and development pressures in Old Town and its surrounding residential neighborhoods can be managed and directed to accommodate environmental quality and economic prosperity. In response to this heed, staff have worked jointly with members of the Cultural Resources Advisory Committee on the production of a video cassette that focuses on the City's significant Old Town historic residential and commercial structures, including anecdotes of and interviews with long-time residents (as an oral history). The first step in the process of producing the video entailed the selection of a video production company. Request For Proposals (RFP) were distributed to over seventy (70) local video production companies in mid-September, 1992. Nineteen (19) proposals we~ received and were reviewed and scored by staff for consistency with the RFP. Seven (7) of the companies were then inter¥iewed and 'rated by staff and two members of the Cultural Resources Advisory Committee, Jeff Thompson and Brent Ferdig, in January, 1993. The result of this process rated three companies highest, and af~ reference checks were completed, the firm Concepts in Videography of Newport Beach was selected. The next nine months involved the actual making of the film. Tasks performed by staff and the consultant included the drafting of an 9~aborate "storyboard"/outline of the video, the completion of a script, the scheduling of many outings to film much of the footage for the video, and editing. Highlights of the filming activities included: "Man on the Street" interviews were conducted on March 27, 1993, in Old Town during a Victorian Tea, Garden Tour, and Spring Boutique that was held and sponsored jointly by the Santa Ana Historical Preservation Society and the Tustin Area Historical Society. ~ In April, the consultant filmed various County locations and sites within Old Town Tustin; conducted formal interviews with long time residents, business owners, a local historian, design professionals and others, and filmed a collection of historic photographs maintained at the Tustin Area Museum. ~ On April 20, 1993, in cooperation with the United States Marine Corps, City staff accompanied the consultant on a helicopter flight over Tustin and surrounding communities in order to attain aerial footage which has been incorporated within the video. City Council Report Old Town Educational Video Project January 17, 1994 Page 3 Finally, in September, 1993, a working draft version of the video was completed and reviewed by the Cultural Resources Advisory Committee. Comments and suggestions were taken and incorporated into the final editing process of the vide6'. The final version of the video was accepted by the Cultural Resources Advisory Committee members on November 4, 1993. The Cultural Resources Advisory Committee have requested that the video and their attached letter, dated December 8, 1993, be accepted by the City Council with much gratitude expressed for the opportunity to work on the City's first preservation project funded in part by a Certified Local Government grant. On November 17, 1993, the OHP formally accepted the final version of the Old Town Educational Video Project. .~ It was anticipated that the video be used as an education and promotional tool for presentations at schools, libraries, civic organizations, historical societies, neighborhood association meetings, the Chamber of Commerce, corporations and other interested groups. A press release is being prepared describing the video and announcing its availability for sale or loan. CONCLUSION Staff is pleased to present to the City Council the Old Town Educational Video for the enjoyment and preservation of Tustin's historic past. Dana Ogdon 4 Senior Planner Christine A. Sh~gleton Assistant City ~Manager DO :AB: kd\CCREPORT\vi deo. ab Attachments: Cultural. Resources Advisory Committee letter dated December 8, 1993 city of Tustin Cultural Resources Advisory Committee December 8, 1993 Mayor Jim Potts and Members of the City Council 300 Centennial Way Tustin, California 92680 SUBJECT: OLD TOWN EDUCATIONAL VIDEO PROJECT Honorable Mayor and City Council Members: After approximately eighteen months since its conception, we are pleased to announce the completion of the Old Town Educational Video Project. The video documents the important attributes and resources of the historic Old Town Tustin area. The twenty (20) minute video promotes the benefits of historic preservation and Old Town's value as a cultural and educational resource. The video also includes anecdotes, tales, interviews and other elements of oral history from long-time residents of the community. oUr~-role in this project began at our meeting on December 16, 1992, when the concept of the video project was introduced and we were requested to appoint at least one Committee member to work with Community Development Department staff on the selectiOn of a consultant.' In January, 1993, Committee Members Jeff Thompson and B~ent Ferdig, together with Department staff, interviewed and rated seven video production companies. Three companies were ranked highest, and after a review of references, the firm Concepts in Videography of Newport Beach was selected. At our meeting held on September 15, 1993, a draft version of the video was presented. After receiving our comments, additional editing work was completed and the final video product was viewed and accepted by the Committee oil November 4, 1993. Old Town Video Project December 8, 1993 Page 2 We were pleased to work in conjunction with Community Development Department staff and the video consultant team on the City's first preservation project funded in part by a Certified.Local Government grant from the State of California office of Historic Preservation. We look forward to future preservation projects and hope that the City is awarded grant monies again. Respectfully, THE CULTURAL RESOURCES ADVISORY COMMITTEE pson~ Chairman : chairman Jo~n/Sauers ! AU. drey Hernia : ab\video, ltr