HomeMy WebLinkAbout13 GRT WEST REC RPT 11-06-95AGE N DAI
NO. 13
11-6-95
ATE:
November 6, 1995
Inter-Com
TO:
FROM:
SUBJECT:
WILLIAM A. HUSTON, CITY MANAGER
PUBLIC WORKS DEPARTMENT
GREAT WESTERN RECLAMATION ANNUAL REPORT
RECOMMEN-DATION
This report is for information purposes only. It is recommended that it be received and filed.
FISCAL IMPACT
There is no fiscal impact associated with this action.
BACKGROUND
As the City's contracted solid waste hauler, Great Westem Reclamation (GWR) is required to
submit to the City an annual report of their activities related to the landfilling and diversion or
recycling of solid waste gathered in the City.. The attached Great Western report is for the
period of July 1, 1994 to June 30, 1995.
The primary purpose of this staff report is to review GWR's compliance with contractual
obligations and to provide an update on legal compliance, program status and future programs
or activities. This report will also cover City compliance with the California Integrated Waste
Management Act of 1989 (AB 939 and AB 2494).
DISCUSSION
There are several methods of assessing the diversion of waste from landfills. Two methods
involve those wastes that are collected by GWR. A third method involves an assessment of all
wastes collected in the City and disposed by all sources.
GWR's report (attached) indicates that by comparing the amount of waste landfilled by GWR
in the base year of 1990 (74,507 tons) and the waste landfilled by GWR in 1994/1995 (51,358
tons), the total annual reduction of landfilled waste from one period to the other is 23,149 tons.
This is a 31% reduction in waste disposed in landfills.
This type of comparison, while convoluted, is necessary to ascertain compliance with the
diversion requirements of AB 939/2494. This legislation requires the diversion of twenty-five
percent (25 %) of the volume of the waste stream that was generated in the base year of 1990
with adjustments for growth and other factors. The deadline for complYing with this
requirement was January 1, 1995.
A second assessment of GWR's effectiveness in recycling or diverting wastes from landfills is
to review the waste tonnages handled only in 1994/1995 (See attachment B of the GWR report).
During the period from July 1, 1994 to June 30, 1995, GWR collected 64,171 tons of waste.
Of that amount, 12,812 tons were recycled or diverted from the waste going to landfills. This
indicates that GWR is recycling or diverting 20% of the waste collected in the City and that 80%
is going to landfills. This is a true indication of the current diversion rate but does not take into
account the overall cumulative total of waste diversion and reduced waste generation. Note that
the total waste collected in 1990 was 74,507 tons.
The total waste collected by GWR in 1994/95 (64,171 tons), is 10,336 tons less than the tonnage
collected in 1990. This reflects a 13.8% reduction in the amount of waste that was collected
by GWR, even with the population and business growth of Tustin. This reduction of the waste
stream can be largely attributed to individual and business recycling and reuse efforts, increased
public awareness of waste issues and source reduction and packaging reduction efforts by
businesses.
A final method of assessing the City's effort to reduce waste going into landfills is to add GWR
numbers with all Other waste that is reported as processed and/or disposed in Orange County or
other landfills and attributed to the City of Tustin. The Sources of this waste would be other
haulers, (Five Star which serves Tustin Unified School District and Federal Disposal Service
which serves MCAS, Tustin), demolition firms and some private businesses and citizens who
choose to haul waste directly to landfills. Because the County only began maintaining records
identifying sources of waste generation in January 1995, this calculation method is not currently
reliable. The County's information will be essential to determine the City's compliance with
AB 939/2494.
Ultimately, the City must be most concerned with complying with the state landfilling/diversion
requirements as required by AB 939/2494. In the next few months, the California Integrated
Waste Management Board (CIWMB) will adopt a uniform "adjustment method" that will permit
the revision of the 1990 waste disposal number by using a set of criteria to compensate for
growth of waste stream within a jurisdiction (See the attached graphic titled "The Big Picture").
When this methodology is approved, the City may see a change in the percentage of waste that
is diverted from landfills. When all sources of waste generation and diversion are taken into
consideration, it is possible that the City's diversion percentage may drop because the 1990 base
number is the only waste generation number used to calculate diversion and landfilling
percentages. That number will be revised upward by this new method.
It should be noted that while the City's solid waste contract with Great Western Reclamation
requires it to do all that is required to bring' the City into compliance with AB 939, GWR is not
responsible for waste generated or disposed of by other contractors. Some of the waste that is
going to County landfills is attributed to the City by the County, but is hauled by private citizens
or businesses and by the Tustin Unified School District waste hauler and the Marine Corps waste
hauler. City staff, GWR and the County have been unable to fully account for the volumes of
waste generated by each of these sources.
Staff has identified two additional sources of waste that will give the City further credits for
waste diversion. Under the City's current contracts for tree maintenance and landscape
maintenance, all green waste is eligible for diversion credit. This information is currently being
compiled and will be included in future reports.
To assist in satisfying state reporting requirements, the CIWMB is developing a simplified model
reporting format that will be used to report AB 939/2494 data to the CIWMB. The City will
adopt this format when it is available. It is anticipated that it will be available by the end of this
year. Staff will be working with GWR to revise all internal reports to be consistent with this
new format and next year's report to the City Council will reflect the new adjustment method
discussed above and the new reporting format.
The next landfilling/diversion goal for the City comes in the year 2000 when the City must
reduce its landfilled waste total to 50% of the adjusted 1990 landfilled amount. To attain that
goal City staff and Great Western Reclamation are working on several programs to decrease
waste generation, increase recycling and promote public awareness. Many of these efforts are
detailed in Great Western's report.
A major emphasis of these programs is an outreach program'for businesses in Tustin. Staff will
work with GWR to target businesses for inclusion in a voluntary effort to increase the recycling
of paper products and to reduce the generation of waste from packaging materials and other by-
products. GWR has assigned dedicated personnel to handle this project. The City is currently
receiving this assistance as staff implements a mixed paper recycling program throughout City
Hall. The results thus far have been very encouraging.
Another area of waste reduction/recycling that staff will pursue with GWR is to institute a green
waste collection program. This program has the potential to divert significant amounts of waste
from landfills as much of the current waste is mixed with other waste. Staff and GWR will
consider alternatives which will allow separation of .the green waste from the normal waste
stream without altering the current collection and Material Recovery Facility processes.
In all of these efforts, staff and GWR will continue to emphasize public education and awareness
of various waste issues. Staff has proposed to GWR that it design and utilize a standard
"newsletter format" that is unique to Tustin, newsworthy and timely. As the design, printing
and distribution of brochures is already required by the franchise agreement, there will be no
cost to the City.
Tim D. Serlet ~-/
Director of Public Works/
City Engineer
Administrative Assistant II
Public Works
TDS :JM
Attachment
SOLID WASTE LANDFILL AND DIVERSION CALCULATION METHODS
UNADJUSTED AB 939/2494 CALCULATION
GREAT WESTERN RECLAMATION COLLECTIONS ONLY
1990 BASE YEAR TOTAL TONNAGE REDUCTION OF % DIVERTED,
TONNAGE LANDFILLED ' LANDFILLED BY LANDFILLED RECYCLED OR
BY GWR GWR IN WASTE BY REDUCED
1994/1995 DIVERSION OR FROM WASTE
RECYCLING OR STREAM
SOURCE
REDUCTION
74,507 51,358 23,149 31
GREAT WESTERN RECLAMATION SINGLE YEAR CALCULATION
JULY 1, 1994 TO JUNE 30, 1995
TOTAL WASTE TOTAL WASTE TOTAL % OF WASTE
TONNAGE COLLECTED TONNAGE WASTE TONNAGE DIVERTED OR
BY GWR IN 1994/1995 LANDFILLED BY DIVERTED FROM RECYCLED
GWR LANDFILLS OR BY GWR IN
RECYCLED BY GWR 1994/1995
64,171 51,358 12,813 20
II
City of Tustin
Annual Recycling Report
July 1994 - 1995
Index
Waste Diversion Results
!1.
Compliance with AB 939/AB2494
!il.
Bulky Item Activity
IV.
Commercial Customer Satisfaction Program
Vo
Business Outreach- City of Tustin
VI.
Public Education/Promotional Materials
VIi.
Community Involvement
Future Components of Public Education Program
Attachments
(A)
(B)
(C)
(D)
(E)
(F)
(O)
(H)
Recycling ProgresS- Diversion Summary
Tonnage Certification
'Tonnage Not Taken to MRF and Bulky Items
Diversion Summary Report
Diversion Report- Residential
Diversion Report- Commercial
Diversion Report- Industrial (Rolloff)
Diversion Report- Multi-Family
- Waste Diversion Results
For the reporting year ending June 30, 1995, Great Western Reclamation hauled
a total of 64,171 tons of solid waste within the City of Tustin. Of this total, 12,813
tons (20%) was diverted and 51,358 tons (80%) was landfilled. The diversion
percentage of 20% represents a 13% increase over the 1993/94 total of 17.7% (see
Attachment A). Most of this increase is attributable to improved equipment and
processing at Sunset Environmental Transfer and Recycling Center.
Residential diversion decreased slightly from' 12.6% in 1993/94 to 10.7% in
1994/95. Multi-family and Commercial diversion both increased from 17.5% in
1993/94 to 17.6% in 1994/95. Industrial diversion showed the largest improvement,
increasing from 26.4% to 35.2% in the previous reporting period. Attachments D
through H provide more detailed' diverSion results by commodity, by month, in
summary and by wastestream type.
II.
Compliance with AB939/AB2494
As mentioned above, GWR landfilled a total of 51,358 tons in 1994/95. AB2494
requires that we compare the current year's iandfilled tonnage with that of the 1990
base year to determine if the AB939 diversion goals has been achieved, as follows:
City of Tustin -Landfilled Tons
Total Landfi!led - 1990 Base Year(i)
81,642
Less Other Haulers- 1990 Tons Landfilled
(7,135)
Total Tons Landfilled by GWR in 1990(2)
74,507
Less 1994/95 Tons Landfilled by GWR(3)
(51,358)
Total Reduction in Landfilled Tons - GWR
23,149
% Reduction (23,149 + 74,507)
31%
(1)
(2)
(3)
City of Tustin SRRE, Appendix A, page 6, Table 2
City of Tustin SRRE, Appendix A, page 7, Table 4
Attachment B
The above analysis indicates that the overall reduction in GWR's landfilled tonnage
in 1990 compared with 1994/95 totaled 23,149 tons or 31% This exceeds the
AB939 goal of 25%, effective January 1995 by six percentage points. If we assume
that other haulers are still landfilling 7,135 tons, the City of Tustin total diversion rate
would be 28%, again well within the AB939 requirements.
III.
Bulky item Collection
Great Western Reclamation offers a bulky item collection of materials, such as
furniture and large household appliances, to our residential customers free of
charge. There were 1,009 bUlky item requests in program year 1994 - 1995. This
represents 94.55 tons of materials which were processed at the Sunset MRF.
IV.
Commercial Customer Satisfaction Program
Great Western Reclamation has continued its comprehensive Customer Satisfaction
Assessment Program which began in 1993. Maritz Marketing conducts quarterly
surveys from Great Western Reclamation's commercial customer base. The
purpose of the survey is to determine the customer's perception of quality of service,
price and billing practices.
From these surveys, a report is generated and forwarded to our Sales Manager on
a weekly basis. If any negative feedback is given by a customer on the report, it is
the Sales Manager's responsibility that the Customer is contacted with 72 hours of
receipt of the report to resolve any customer problems. The Sales Manager then
receives feedback regarding the resolution of the customer problem and forwards
it to the Division President for review.
This program continues to have the highest level of support from the President of
Waste Management Inc., Great Western's parent company, and is an excellent
example of our commitment to "total customer satisfaction".
Great Western Reclamation has developed' and implemented a single-point-of-
contact "Customer Service Center". Our goal is to create an environment where any
one of our highly trained Customer Service Representatives can handle any and all
customer needs. This system and the additional training our employees have
received has resulted in better service and increased customer satisfaction.
Instrumental in this scenario is a completely upgraded and enhanced telephone
system. In 1995, Great Western Reclamation added an Automatic Call Distributor
to more efficiently distribute calls to available Customer Service Representatives.
This new system enables staff to answer customer calls more quickly.
V. BUSINESS OUTREACH - CITY OF TUSTIN
VI.
Great Western Reclamation has been and continues to be, an active member of the
Tustin Chamber of Commerce. By serving on the Governmental Affairs Committee
as well as attending numerous chamber breakfasts, mixers, and events, Great
Western Reclamation staff educates the business community about recycling and
source reduction. In addition to these efforts, source reduction audits are provided
upon request of the customer in order to reduce monthly trash bills as well as
assisting commercial customers in "closing the loop" through source reduction,
recycling, and.reusing materials.
In September 1995, Great Western Reclamation will implement a commercial mixed
paper recycling program for Tustin businesses. 65 gallon carts will be delivered to
60 commercial units, whereby all mixed paper will be collected for recycling. This
simple, yet effective, commercial recycling program will increase recycling
awareness and participation in the workplace and increase the City's diversion.
Great Western Reclamation is also introducing Multi-Family Recycling Bins to Tustin
residents in gated communities, Again,.this simple recycling program will maximize
the City of Tustin's recycling revenue by offering multi-family residents the option to
recycle newspapers, aluminum, glass and cardboard.
PUBLIC EDUCATION/PROMOTIONAL MATERIALS
Great Western Reclamation has worked hard to provide numerous public
information venues for Tustin residents and commercial customers. In addition to
creating several informational brochures regarding recycling, source reduction, and
reusing materials,-Great Western Reclamation has implemented the following
educational programs.
Environmental Business Award Program - GWR worked with City staff and the
Tustin Chamber of Commerce to develop a comprehensive awards program to
honor local businesses for their recycling efforts. The first awards program was
initiated in September 1994 and was tremendously successful. With over 25 local
Tustin applicants, Ricoh Electronics was ultimately selected and recognized by the
City Council for their achievements in "closing the loop" and "Reducing, Reusing,
and Recycling." Another Business Awards presentation will take place sometime
in the Fall 1995 and continue on a quarterly basis.
Supermarket Source Reduction Campaign - Great Western Reclamation has
developed a unique poster for distribution to all Tustin stores and businesses in.
order to proactively increase public awareness regarding recycling and protecting
our environment. The eye-catching 17 x 22 poster uses the City.of Tustin's
identifiable recycling logo developed by Great Western Reclamation in 1994 and
provides easy recycling and source reduction tips for consumers and businesses.
Upon receipt of language approval by City staff, the posters will be printed and
distributed by August 1995.
Anti-ScaVenging Decals - Due to the increasing commodity value of recyclable
materials, many Orange County cities have experienced an increase in scavenging.'
As a result, GWR offered the City to develop an Anti-Scavenging Decal which would
be distributed to every Tustin resident and business unit to place on garbage
containers. The decals will serve as an educational tool and as a Warning message
that scavengers will be prosecuted. Although this educational component is not part
of our contractual agreement with the City of Tustin, GWR believes this matter
deserves special attention and gladly offers to incur the development and printing
costs of the decals.
Tustin Today Articles - Per the City's request, GWR wrote a brief article describing
the City of Tustin's upcoming Used Oil and Anti,Scaven§ing Programs for inclusion
in the August 1995 Tustin Today edition. Great Western Reclamation also.
proposes to continue developing recycling articles for publication in the City
newsletter on a regular basis in order to maximize our public education
effectiveness.
CYCLER, Waste Management's recycling robot, appears at many local events to
teach children and adults about recycling. Cycler is a very useful educational tool
and is a big hit with Tustin kids.
VII. COMMUNITY INVOLVEMENT
GWR has a long history of providing financial support, in-kind donations, and
volunteers for a number of local events and organizations. When appropriate,
recycling program information is distributed. The following lists only some of the
many City events GWR sponsors:
1995 Tustin Business Expo
Tustin Eastern Little League
Tustin Chamber of Commerce Casino Night
Tustin Boys & Girls Club
Tustin Community Foundation
Tustin Chamber of Commerce 1995 Annual InstallatiOn Event Sponsor
Substantial contributions of services such as-bins, trash and recycle boxes and
portable.toilets were provided to the following events, qualifying GWR as a major
sponsor:
4th of July Parade
Tustin Chile Cook-Off
Taste of Tustin
Tustin Tiller Days
VIII. FUTURE COMPONENTS OF PUBLIC EDUCATION PROGRAM
Recycling/Anti-Scavenging Presentations - GWR's Recycling Coordinator will
identify and proactively schedule recycling and scavenging presentations to Tustin
Homeowner Associations, community groups and 'organizations, City Boards and
Commissions, and business organizations in an effort to maximize recycling
awareness.
Recycling/Source Reduction Video & PSA's - GWR proposes to assist City staff in
developing a recycling video for airing on Cox Cablevision. As studies indicate,
cable television is a very effective communication medium and Great Western
Reclamation will provide accurate information and statistics as needed.
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