HomeMy WebLinkAbout16 PROMOTIONAL VIDEO 09-05-95 NO. 16
~ 9-5-95
SEPTEMBER 5, 1995
Inter-Com
TO: WILLIAM A. HUSTON, CITY MANAGER
FROM: COMMUNITY DEVELOPMENT DEPARTMENT
SUBJSCT: PROMOTIONAL VIDEO
RECOMMENDATION
It is recommended that the City Council instruct staff to prepare
and issue a request for proposal for preparation of a video to
promote the community.
FISCAL IMPACT
No fiscal impact at this time. Once an RFP is issued and responses
received, staff will return with a recommended budget
appropriation.
BACKGROUND
The Mayor has requested that staff agendize for City Council
discussion and concurrence a request for the City to prepare a
promotional video about the City of Tustin that can be used for the
following purposes:
to market the City and its services to potential new
businesses that the City would like to attract to the City
to inform existing businesses and residents about the benefits
of Tustin and the services the City provides
to market commUnity services available to the community
(churches, schools, youth activities, non-profit
organizations, etc.)
to provide basic information concerning the City of Tustin to
community groups and the general public
Staff would recommend that in proceeding on such a project that a
request for proposal be first prepared. As part of the response to
the proposal, a proposer would detail the scope of work and
schedule for development and approval of the overall design and
City Council Report
Promotional Video
September 5, 1995
Page 2
format for such a video. This video .would serve as a general
purpose promotion of the community. At a later date the City
Council might want to consider videos and other marketing
strategies that focus on specific topics such as the base reuse
plan.
While a budget appropriation would not be necessary until award of
a future consultant services agreement, the average cost for a
professional marketing video can range from $15,000 to $25,000.
Assistant t
CAS: kbm\ ccreport \promvido. mem