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HomeMy WebLinkAboutOB 2 ENTRANCE SIGN 08-19-85 OLD BUSINESS A GENDA DATE August. 19, 1985 TO: FROM: SU BJ ECT: HONORABLE MAYOR AND CITY COUNCIL COMMUNITY DEV£LOPMENT DEPARTMENT CITY ENTRANCE SIGN PROGRAM RECOI~ENDATTON: Council should direct staff to seek proposals from sign manufacturers for both pole and monument type signs to be used throughout the community at approved locations. O ISCUSSTON: Council previously requested staff to investigate the installation of additional wishing well entrance signs on Redhtll Avenue and Irvine Blvd. similar to those found on First and Seventeenth Streets. Staff felt that the city entry signs should be incorporated into a new urban design element of the city general plan. However, since the urban design element was not budgeted in the 1985/86 fiscal year, staff proceeded with the attached investigation of the subject. The attached report from Planner Jeff Davis outlines the major entry points to the community and narrows the type of signs to either pole or monument. In summary, staff believes that sign manufacturers should be solicited seeking a variety of design concepts and estimated costs to be returned to Council for design approval. At that point, Council may select a standard pole and monument sign and approve the specific locations for their installation. Director of Community Development DDL:do TO: FROM: SUBJECT: DON LAJ~, CC)I~UNITY DEYELOPHENTD~OR ...,,.,,~OI OR ,-..--- JEFF DAVIS, ASSOCIATE PLANNER ~ SIGN PROGRAM FOR CITY ENTRANCE lINTS BACKGROUND As directed by Council, a study concerning a comprehensive sign program for City entrance points has commenced. Particular entrance points have been identified, physical constraints of each location noted, and two basic sign types (pole type and monument type) given consideration at each entry point. Prior to recommending any particular plan to the Council,- it is suggested that professional sign companies be approached requesting design concepts and estimated costs of alternative programs. The basis of any RFP sent would be the broad outline established from the field work. SPECIFIC LOCATIONS SUITABLE FOR ENTRY SIGNS Below is listed a summary of main entry points, constraints associated with each location, and the general type of sign that is considered appropriate. * Southbound Prospect between Anglin & 17th Street At this location only a pole type sign is recommended. When the southbound traveler first enters the City limits, the west side of the street consists of a public sidewalk and a tract perimeter block wall. Closer to 17th Street, where the existing "City limits" sign is situated, the sidewalk area is enhanced by the landscaped area of the adjacent office project. For effect and visibility, any new sign should be a replacement for the existing sign. (Exhibit A) * Southbound Yorba between Leafwood and Medford (west side of the street). Again, at this point there is an existing "City limits" sign. The sign is located in an unimproved, portion of the public right-of-way and is situated in an area immediately in front of a single-family dwelling. Because of the home a monument type structure is not advisable. In fact, a new sign may be used to replace the existing sign, the advisability of keeping the sign there once the right-of-way is fully improved is questionable. Instead, while not the best location, a new sign should be installed in the tree well nearest the corner of Yorba and Medford. (Exhibit B) Sign Program Page two * Southbound Newport between Wass and Irvine (West side of street). Presently there is not any signage indicating entry into the City in this area. However, with the re-development of the Newforth Center it seems as though this would be a prime area for the theme we are trying to establish. In conjunction with the Newforth Center redevelopment it is anticipated that a raised median will be constructed approaching the intersection of Newport Avenue and [rvine Boulevard. It is upon this median that the highest visibility would be achieved. When the width of Newport, the traffic volume and the speed limit on the street are considered it is not likely that a pole type sign would serve much purpose. However, at such an important entry way into the City, tf the median is not constructed in the near future, it is suggested that some type of signing should still be considered. The sign companies which respond to the RFP particularly address the sign at this point. (Exhibit C) Eastbound McFadden at Williams On this major arterial entering the City unfortunately there is not a suitable location for any signs. The south side of the street, up to the freeway overcrossing, is in the City of Santa Ana, and there are not any median islands upon which to locate a monument sign. * Eastbound Main Street As was the case with McFadden there are not many locations where an entry sign could be prominently located..Probably the best location is on the south side of Main Street across and just east from Stoneglass. This point is at the base of the Newport Freeway overcrossing. A pole sign is the only type that would be appropriate. (Exhibit D) Westbound Irvtne Boulevard at Myford The new construction associated with the re-alignment of Irvine Boulevard provides an excellent opportunity to create an appropriate theme entrance to the City. At this particular point, a monument sign similar to the existing signs and support systems on 17th Street, Irvine Boulevard and First Street may be appropriate. Even if the other monument type signs developed for'the other points indicated in this report are somewhat smaller scale, it is felt that this is a key entry point and the most should be made of the opportunity available. (Exhibit E) Community Development Department Stgn Program Page three * Westbound Bryan Avenue The Bryan Avenue access presents two possibilities for "Welcome to Tustin" signs. Resulting from the unimproved condition of Bryan at Myford, a pole type sign is really the only suitable type for the location. However, there is potential for a more elaborate sign on the median island at the intersection of Bryan and Browning. The problem with this location Is that the westbound traveler is already well into the City and would have already passed the Auto Center, and other aspects of the East Tusttn Development. (Exhibit E) * Northbound Red Hill between Warner and Bell This is the last major entry point that should definately be included in a comprehensive sign program. As was the case on Bryan Avenue there are two possibilities for an entrance sign program. Along the unimproved right-of-way parralleling USMCAS a pole type sign could be installed. A monument type sign could be installed on the median island located between Warner and Bell. (Exhibit F) GENERAL COle~EliTS Each of the locations indicated are conducive to What I think the' Council is looking for in' terms of a comprehensive theme providing a positive, appealing devise welcoming visitors to the City. No doubt there are other locations that could be considered, however the prime spots have been identified. The major problem I foresee with this program would be with long term maintenance of monument signs if these types are desired. In order to soften the visual impact of a structure in the middle of the street, it is anticipated that some type of landscape treatment may be necessary . This of course poses long term maintenance costs as well as the costs involved in planting and constructing irrigation systems. Perhaps this type of treatment will not be necessary, however this constraint should at least be considered. If you concur with my general concept and agree with the entry points identified, I will send the attached RFP to several large, sign companies requesting their professional input. JSD:pef Attachments: Community Development Department Exhibit "A" Request for Proposal City Entrance Sign Program Purpose: To establish and implement a comprehensive sign program for various entry points into the City of Tustin. Locations for proposed signing are indicated on the attached map. For further information please contact Jeff Davis at 544-8890 Ext. 250. Scope of Work: 1. e Design a sign program for various entry points into the City. Included in the program shall be at least one (1) prototype design for a monument sign suitable for location on a median island of an arterial highway, and at least two (2) prototype pole signs that could be installed along a sidewalk area adjacent to an arterial highway. Special attention should be paid to signs installed on 17th Street east of the 55 Freeway, Irvine Boulevard east of the 55 Freeway and on First Street east of the 55 Freeway. Similar or compatable designs should be considered for any new signs. Complete costs of sign design, manufacture, and installation shall be submitted with the plan. If there is any price benefit to ordering in quantity, the breaking point and the amount discounted should be indicated. A specific time table identifying length of time required for manufacture, delivery and installation of sign must be detailed and shown in the submittal. LEGEND MONUMENT SIGN POLE SIGN '.'.' LE N.tTA.i .I,.N AURIE LEGEND M - MONUMENT SIGN P - POLE SIGN 't UE LEGEND M - MONUMENT SiGN P - POLE SIGN ;STREET LEGEND M I MONUMENT SIGN P - POLE SIGN BLVO _:- I RVINE (~ BLVD. Illlll .. . BRYAN LEGEND M - MONUMENT SIGN P - POLE SIGN C' LEGEND IS"/?I /5~0/ ~ ~VENUE---'---- M - MONUMENT SIGN P- POLE SIGN