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HomeMy WebLinkAboutTUSTIN CHAMBER 08-04-80C BER COMM RC July 23, 1980 City Council City of Tustin Centennial at Main Tustin, California 92680 Attention: Mr. Dan Blankenship City Administrator Gentlemen: Enclosed for your information and in compliance with our contractual agreement with the City of Tustin is the report on Chamber activities for the months of January 1980 thru June 1980. It has been an active year that produced, among other things, an up- dated Community Economic Profile for the City of Tustin and a survey of vacant land in Tustin. Copies are enclosed for your perusal. We hope you will applaud of efforts. Sincerely, Executive Manager Enclosure 399 EICamino Real, Tustin, California 92680 (7!4) 544-5341 July 24, 1980 In the interest of saving time, I have attached a copy of the first semi-annual report of Chamber activities for July 1, 1979 - December 31, 1979 and a copy of the June issue of the Advocate which gives a complete progress report for the year. Only the items that have changed or expanded in the past six months will be addressed. I hope you will approve of this format. I. (A) Continuation of existing program (B) TYPE OF ACTIVITY TOTAL (Estimated) Mail - Incoming Mail - Outgoing Newsletter Mailing and Distribution Calls - Out Map Distribution Economic Profile Directories New Business. Start-up Booklet 1250 1025 2550 2350 350 25O 2600 20O (c) 26 news stories were prepared and submitted to local news media regarding community events and Chamber officials were present at 7 functions. (D) See attached Vacant Land Survey compiled by the Community Development Co~ittee this year. (E) (F) (G) (H) Continuation of existing programs (I) See attached Economic Profile for the City of Tustin completed by the Community Development Committee. 399 EICamino Real, Tustin, California 92680 (714) 544-5341 bLI41-RI~qUAL Ht_HUKI UI' LHR~:51sH ,~b~i~'! July 1979 - January 1980 PROMOIIONAL ACTIVITIES SPECIFIED BY lHE CII'Y COUNCIL. A. To maintain suitable quarters and employ competent personnel to properly carry on the promotional activities herein enumerated. Newly centralized, redecorated quarters are maintained at 399 E1 Calnino Real in the Knights of Pythias building at a monthly rental of $100.00 plus util- ities. Competent personnel are employed to carry out contracted promotional activities. Operating hours are 9:00 A.M. - 5:00 P.M. Monday thru Friday. The Chamber observes the same holiday schedule as does City Hall. To promptly answer all inquiFies and correspondence relative to the business, industrial and residential advantages and opportunities in the City of Tustin and to disseminate information as appropriate by correspondence, television, radio, newspaper publicity and personal contacts favorably advertising such advantages and opportunities. The inquiries and correspondence relative to the business, industrial and residential advantages and opportunities in the City were as follows: TYPE OF ACIIVITY l O~T_A.L- ( E_s_t i~na t e__d]_ Mail - Incoming ll80 Mail - Outgoing 7?5 Newsletter Distribution & Mailing 2500 Telephone Calls - Outgoing 2600 City Maps Distributed 600 Economic Profiles Distributed 150 City Directories Distributed 14,250 Check List for New Business Distributed 250 To prepare articles and news stories, compile data, gather and assemble news items, photographs, literature, scientific and historical articles descriptive of the resources in the City of Tustin and to develop proper surveys relating to all phases of co~nunity life wherby outside inter- ests and individuals may be advised of the benefits of locating within the City of Tustin. There were 35 news stories prepared and submitted to the local news media regarding co~unity events. In the promotion of both City and business interests, Chamber officials were present at 9 functions. D. To aid in the development and use of unoccupied and vacant properties and redevelopment of substandard property. The Con~munity Development Co~,~mittee has just completed gathering data on vacant land and land not zoned to its highest and best use. This survey will be published with a map showing their locations shortly. E. To interview business and industrial executives with the view of urging the establishment of their business activities in the City of Tustin. COMMUNITY ECONOMIC PROFILE for TUSTIN, ORANGE COUNTY, prepared by the TUSTIN CHAMBER OF COMMERCE MARCH, 1980 CALIFORNIA LOCATION Tustin, located in the central portion of Orange County is adjacent to the cities of Orange to the north, Santa Ana to the west and Irvine to the south. Distance in miles to : Los Angeles 37 San Diego 88 Fresno 250 San Francisco 465 Phoenix 40C Denver 1,125 Nearest seaport terminal at Long Beach 22 POPULATION Tustin is one of three cities in the County which had phenomenal growth during the decade of the 60's. During this period of time, Tustin increased its population from 2,006 in 1960 to a remarkable 21,178 in 1970, increasing over l0 times its original population. Between 1970 and 1980 the population of Tustin further expanded by 60%. Population 1950 1960 1970 Feb. 1980 2,006 21,178 33,80? 688,920 1,420,386 1,851,321 lq60 1970 Feb. 198C. 812 8,717 14,073 Tustin 1,143 Orange County 216,224 lg~O Occupiea ~wellings in Tustin 418 Housinz units Feb. 1980 4,660 1,742 6,969 702 14,073 Single family 33% Condominiums ll% Multiple family 50% Mobile homes 6% SOURCE: California State Finance Department and Tustin Community Developmeuu Department Period January April July October Year CLIMATE Average Temoerature Rain Humidity Mink Means Max° Inches (Mean) 44 54 63 3.6 63% 50 60 69 1.6 67% 61 71 81 .1 67% 55 66 76 .3 65% 52 63 73 14.7 65% Elevation: 135 feet above sea level Prevailing winds: 6 mph southwest Source: Meteorology Dept. of South Coast Air Quality Management Dept. TRANSPORTATION Freeways One of Tustin's most valuable assets is its accessibility via two of the major freeways serving Orange County. The Santa Ana Freeway (Interstate 5) and the Newport Freeway ( State Route 55) both pass through the city of Tustin. In addition, three other major Southern California freeways are all within 5 miles of Tustin. These are the San Diego{405), the Garden Gr0ve(91) and the Orange(57). Buses The Orange County Transit District (OCTD) provides bus service to Tustin with linkages to the Los Angeles Metropolitan Area. Other bus facilities include the Greyhound depot and the Southern California Rapid Transit District services, all a short distance from Tustin. Water The Long Beach- Los Angeles Harbor system is 22-25 miles distant. Rail Tustin's industrial rail needs are provided by the Santa Fe Railroad. The nearest piggy back ramp is 30 miles away in Los Angeles. The nearest Amtrack passenger station is located only two miles away in Santa Ana. Motor Freight C~riers Most major trucking lines serving Los Angeles and Orange County also function in Tustin. Air John Wayne Airport (formerly Orange County Airport). lighted asphalt runways up to 5,700 feet in length. Ma~or airlines servin~ John Wayne Airport: 'Air California Hughes Air West Golden West Airlines (Commuter) Air Freight Carriers Air California Hughes Air West 2 The major airport serving Tustin, located within 5 miles, is It has two Length of time ~oods in transit from TUSTIN to~ Days by Days by Days by ~i$1es Railroad Motor Freight Air F~eight Los Angeles 1 I 1 San Diego i i 1 Fresno 2 i 1 San Francisco 3 i 1 Phoenix 2 2 Denver 3 2 1 New York 6 5 1 Seattle 4 ~ i GOVERNMENTAL FACILITIES Incorporated on September 21, 1927, Tustin became a general law city governed by a council/administrator form of government. All Tustin development plans must be reviewed by and approved . through the City's Community Development Department. Assessed Valuation Tustin's total assessed valuation 1978-1979 is $174,340,430 Orange County's total assessed valuation 1978-1979 is $1,497,174,610. Ratio of assessed value to appraised value: 25% of real cash value. Proposition 13 (June 1978) limits current taxes on all types of property---residential, commercial and industrial---to 1% of market value as it existed on March l, 1975. Increases in assessments are limited generally to a maximum of 2% annually. Property created since March l, plus the 2% annual increase. Retail Sales Tax: State 5% 1975, will bear the full cash value City/County 1% Total taxable retail Sales(S000) 1950 Tustin N/A Orange County 207,000 Polics,~Deoartment Total 6%. 1960 197e'.. 1979 5,466 -"~1,294 280,534 906,118 2,876,776 9,964,429 Located in the civic center, the department has the latest equipment consisting of 12 patrol vehicles and 3 motorcyles in daily use. They have 52 sworn police officers made up of detective, uniformed, and admin~tratiVepersonnel. They also have l0 reserve officers and 19 civilian employees in a non-sworn capacity. Fire Deoartment The City of Tustin has a contract with the Orange Comnty Fire Department for its fire protection. In effect this means the total resources of the County are available. Two stations are located within the City. The Tustin Main station has an engine company. The station on Redhill has a truck and engine company as well as a paramedic service. -3- Water SuDDlY Tustin resider~are provided with waher services primarily through the Tustin Water Works Co. It has a maximum put. ping capacity of 12.5 million gallons/day. Average consumption is 9.1 million gallons/day. Costs per 1000 gallons in quantities of 100,000 gallons/ month = $0.365 per 100 cu. ft. There is no water connection charge, although there is a deposit (refundable) for renters. A small portion of the residential area of Tustin is served by the Irvine Ranch Water District whichhas a pumping capacity of 210,000 gallons / hour. Their cost¥ is $0.40 per 100 cu. ft. While there is no water connection charge for the Irvine water co., there is a flat monthly service fee of $3.20 plus a monthly sewer usage fee of $9.20. Sewer Service Name of the supplier: CouSy Sanitation District of Orange County. The capacity of the plant and peak flow is 227 million gallons/ day° There is a sewer assessment fee based on acreage and building size. They have a primary and secondary treatment plant. There are no facilities for non-recoverable industrial waste water. Sewer connection charges: $625 per acre to nearest tenth of an acre (minimum charge of $250)--Hook-up to main trunkis $10.00 per front foot (minimum $500 charge). Storm Drains & Flood Control: There has been a master plan of storm drains adopted. Charges are assessed by district on a per-acre basis. Refuse Celtection Service ContraCted out to a private firm. Naturat Gas For information and rate schedule contact: Southern California Gas Company Attn: Marketing Services Manager 1919 S. State College Blvd. Anaheim, California 92803 Phone ('714) 634-3106 Electricity For information and rate schedule contact: Southern California Edison Co. Attn: Energy Services Supervisor '1325 S..Grand Ave. Santa Ana, California 92705 Phone (714) 835-3833 -4- Telephone For information and rate schedule contact: Pacific Telephone Attn: Customer Service 500 S. Main Street, Room 801 Orange, California 92666 Phone (714) 972-7555 THE ORANGE COUNTY LABOR MARKET AREA Area includes all of Orange County. Estimated total employment 757,400 (1978 Annual Average) Agriculture ............... 8,400 Retain Trade..............148,000 Construction ............. 46,500 Wholesale Trade ........ ...34,200 Manufacturing ........... 196,100 Finance/Real Estate/Inst...46,600 Transp/Comm/~tilities .... 23,400 Services... ............... 149,900 Government... ...... 102,100 Source: State of California Employment Development Dept. Data & Research Division. Characteristics of the Labor Force Union membership in Orange County remains fairly stable despite very rapid gains in employment. The ratio of union membership is 15% overall, 16% in manufacturing, 76% in construction and 13% in trade. Wage rates, extent of unionization, fringe benefits, and related information for specific industries and job classifications may be obtained from the State Employment Development Department located at 28 Civic Center Plaza Drive, Room 762, Santa Ana, 92701, or at 800 Capitol Mall, Sacramento, Calif. 95814. MANUFACTURING EMPLOY~ENT There are 66 manufacturing plants in the community area. Leading group classes of products are plastics, chemicals, furniture and computer products. The largest manufacturing fi~ms in Tustin are: Name of Company Emoloyment Products Basic Four Corporation ................ 1,150 ,...Small business computers Steelcase ....... Thiokel/Dynachem.'''''''''''''''''''''''''''''''''''''''''''''' 150800 ....Chemicals .... Office furniture Fesco ................................... 150 .... Plastics and rubber Westercorp .............................. 140 .... Computer disc controllers Golden West Plastics ...... .......... .... 75 .... Plastic films Prestige Mills ...................... .... 50 .... Carpeting Heads Up ............................... 45 .... Oak Furniture -5- NON-MANUFACTURING EMPLOYMENT Name of Comoany Emoloyment Tyoe of Business Tustin Unified School District ....... 1,063 ............ Education Tustin Community Hospital . .......... Schick Moving & Storage ..o .......... Mervyns Department Store ............ City of Tustin ...................... Santiago Bank ............ . .......... Coors Distributing Company .......... Revere House......................... 395 ........... .Medical services 170 ............ Moving company 150 ............ Department store 143 ... ......... Government services 130 . ......... ..Banking ll6 ............ Distributor 75 ............ Restaurant INDUSTRIAL SITES There are 571 acres in the city limits zoned for general manufacturing industrial use. Approximately 135 acres, or 24% of this total, are still undeveloped and available in sizes ranging from 1-$o ~O-acre parcels. The City provides information on city economic development through its Community Development Dept. Typical sales prices during 1979 ranged from $5.25 per square foot up to as high as $9.50 per square foot for freeway frontage lots. The terrain is flat, drainage is good, subsoil is supportive and piling is not required. Sizes of water mains range from 8 to 12 inches. Sizes of sewer lines range from 8 to 12 inches. Included in the acreage total above are 3 industrial parks or districts. HOOSING AVAILABILITY--PRICES AND RENTALS The tohal land area of Tustin is 9.607 square miles or 6,148.5 acres. Residential areas account for the greatest share of the City's land area. Rentals for one and two bedroom apartments and duplexes range from $325.00 per month to $550.00 per month. Rentals of two and three bedroom houses range from $500.00 per month to $950.00 per month. The vacancy rate for Tustin in 1979 was approximately 2.5% as compared to an overall Orange County average of 4.2%. Sales prices of existing homes during 1979 ranged from $80,0000 to $300,000. Condominiums sold from $60,000 to $115,000. There are several residential areas withinthree miles of Tus~in offering new homes priced from $124,950 to $247,950. There are some existing homes in these areas priced between $95,000 and $300,000. There are 3 motels in Tustin offering 238 total rooms. There.are 8 mobile home parks in the community area. -6- COMMUNITY FACILITIES Health Excellent health facilities ands er vices are available to Tustin residents. Located within the city is one general hospital with a 203 total bed capacity. A~so practicing in Tustin are 103 physicians/surgeons, 46 denti ts, 10 optometrists, l0 chiropractors and 5 podiatrists. There are 4 rest homes in town. Education Aceessibility to fine educational facilities are provided to Tustin residents by the Tustin Unified School District. Within the school district are 12 elementary schools, 3 junior high schools and 3 high schools. There are also 2 Catholic schools, 2 Lutheran schools and a private Montesorri school. There are 8 preschools in the area. The total public school enrollment for the entire district for the 1979-1980 year is 12,108 students. Higher education facilities are provided residents through the Saddleback Community College District, California State University, Fullerton and the University of California, Irvine. Shoooin~ Neighborhood shopping is available through the 10 major neighborhood shopping centers within the City. Also accessible to Tustin residents are nearby regional shopping malls. Cultural There are 14 churches within the city limits representing a broad range of religious denominations. There~e an additionax l0 churches within five minutes of Tustin. There is one library, one newspaper(publishe~ weekly) and one local television station (Channel 40). All of the Los Angeles metropolitan area TV stations are received. There are ll banks and l0 savings & loans. Recreational Recreation~-]opportunites are plentiful in Tustin. Public facilites include 8 parks and playgrounds. There are also picnic areas, tennis courts, swimming pool, baseball diamonds, basketball courts etco Nearby are the Orange County beaches, regional parks and bike and horse riding tra ls. Various commercial recreational facilities such as Disneyland, Knott's Berry Farm, Anaheim Stadium and. numerous other recreational facilities are within a short commuting distance from the City. VACANT LAND IN TUSTIN APRIL '1980 (Addendum to October 1979 City Status Report) During the last six months, 5 individual parcels of land which had structures at the time of the October 1979 City of Tustin report have had the structures demolished. Thus the land is vacant and ready for future use. All properties are zoned commercial or professional and are thus in some process of construction. These are as follows, with a personal estimate o6 land area: SE corner of Irvine and Holt, two acres. The Texaco gas station has been demolished and flo~¢er shop and bar are scheduled to be destroyed. 2. SE corner of Newport and San Juan, .75 acre. 3. Area between C Street and E1Camino and midway from 1st to 2nd, 1.25 acres. 4. SE corner of Newport and Sycamore, .75 acre. 5. East side of'C Street, midway from Main to Sixth, .25 acre. ANALYSIS OF LAND IN TUSTIN WHICH ttAS COMMERCIAL OR PROFESSIONAL ZONING BUT PRESENTLY HAS A STRUCTURE ON TIlE LAND FOR RESIDENTIAL USE. ()ne of the tasks assumed by the Community Development Subcommittee of the Chamber of Commerce for the 1979-1980 year was the identification of land whici~ was not presently used to the zoning which was identified. In particular, land which was used as residential but was zoned either Commercial or Professional is to be identified. A rough review of such land can be broken down into 3 basic areas of the City of Tustin. 1. Land on the north and south side of First Street from the Newport Freeway to Prospect Avenue. 2. Land on either side of Newport Blvd. from McFadden to Main Street. 3. Land on either side of E1Camino in the boundary of C Street, Prospect, First and Sixth. A review of all structures has been made by a simple visual contact. This only provides approximate~area of the land and superficial review of use. In many locations,,the structure had been a home and is pres- ently used for either a commercial or professional purpose. The assumption was made that such a structure should be identified since it might be economically feasible to demolish the structure and rebuild from the beginning. The attached sheets indicate the specific sites which have been iden- tified. The total land which would appear to have possible upgrading potential is almost 20 acres. This is the status as of April 1980. LAND BORDERING FIRST STREET f. g. h. i. j. k. '1 , Ill. Il. O. 15 by House at 750 W (SE House at 700 W (SW tlouse at 690 ~1 (SE House at 640 W (S Itouse at 630 W (S Two houses at 5]9 House at 520 W (S House at 450 W (S Small apts at 453 corner at Pasadena) corner at Myrtle) corner at Myrtle) between Pacific & Myrtle) between Pacific & Myrtle) W (NE corner at S. Yor~ between Pacific & Al between Pacific & A) Several houses at Newport and McFadden. Presently in a couilty island. NW corner, about two acres. b. House on W side between McFadden and Mitchell adjoining Thrifty Gas Station, .25 acre. c. Itouse at NW corner of Newport and Mitchell, .25 acre. d. House on E side, lO11 Newport NE corner of Bonita and Newport, .25 acre. e. House on E side, lO15 Newport, .25 acre. f. Uouse on E side, lO19 Newport, .25 acre. g. tlouse and grounds at SE corner of Walnut & Newport, .75 acres. h. Procter property at SW corner of Newport and Main including lumber yard and spray company, four acres. 18 structures, some of which are used for commercial or professional by remodeling. Total land area, about eight acres. l and. LANI) £~ORDERING NEWPORT AVENUE a. W (N between Yorba & Mountain View) ttouse at 420 W (S between Pacific & A) tlouse at 400 W (SW corner at A) Small apts at A Street (NW corner at A) House at 320 W (S between A and B) House at 316 .W (S between A and B) House at C Street (NW corner at C) structures, some of ~vhich are used for commercial or professional remodeliilg. At an average of 1/4 acre per unit, about 4 acres of 3. LAND NEAR EL CAMINO remodel i ng. a. tlouse on E side of E1Camino between First & Second, .25 acres. b. Two houses on W side of E1Camino between First & Second, .50 acres. c. Three houses on W side of E1Camino between Main & Sixth, .75 acres. d. I~ouse at NE corner of C and Sixth, .25 acres. e. Two structures on E side of C between Sixth and Main, .50 acres. f. Three houses on NE corner of 2nd and C, .75 acres. g. Four houses on E side of C from Main to 3rd, 1.O acres. h. Structure at SW corner of 3rd & Prospect, .5 acres. i. Two houses on W side of Prospect between 2nd & 3rd, .5 acres. j. Two houses on N side of 2nd Street between E1Camino and Prospect, .5 acres. k. Several apts on S side of 2nd between E1Camino and Prospect, .25 acres. 1. Four houses on W side ~f Prospect between 1st and 2nd, 1.0 acres. 26 structures, some of which are used for commercial or professional by Total area, about 6.75 acres.