HomeMy WebLinkAbout10 SPONSORSHIP OF 2019 TUSTIN FOOD AND WINE FESTIVAL�1�Y OSAAGENDA REPOR
MEETING DATE
TO:
FROM:
SUBJECT:
SUMMARY:
OCTOBER 1, 2019
MATTHEW S. WEST, CITY MANAGER
ECONOMIC DEVELOPMENT DEPARTMENT
Agenda Item 10
Reviewed:
City Manager
Manager
Finance Director NIA
SPONSORSHIP OF 2019 TUSTIN FOOD AND WINE FESTIVAL
City sponsorship of the Tustin Chamber of Commerce's (Chamber) Tustin Food and
Wine Festival event on October 27, 2019.
RECOMMENDATION:
Authorize the City Manager to execute the 2019 Tustin Food and Wine Festival
Sponsorship Agreement, and authorize the City Attorney to make non -substantive
changes to the agreement as deemed necessary.
FISCAL IMPACT:
The City is not contributing funds to the event, but will be waiving facility rental fees,
permit fees and City staff time totaling approximately $10,000. The City splits the profit
from this event with the Chamber to fund City projects.
CORRELATION TO THE STRATEGIC PLAN:
Goal A — Economic and Neighborhood Development
BACKGROUND:
The Tustin Food and Wine Festival (previously Totally Tustin) was established in 2015
by the Chamber to promote local restaurants while raising funds for community projects.
In 2018, the event moved to the South Hangar at Tustin Legacy with attendance
reaching almost 1,000 people. The City has continually been one of the title sponsors or
a co-sponsor of the event.
As mentioned previously, profits from previous events have been split between the
Chamber and City and have gone to projects such as Old Town Tustin lights, the bust of
Columbus Tustin located at the corner of Main and EI Camino, two City -sponsored
Marine squadrons at Camp Pendleton, and an interactive kiosk at Veterans Sports Park
Agenda Report
October 1, 2019
Page 2
at Tustin Legacy. In the event the City -owned building at 150 E. First Street is
repurposed, profits from the 2019 event will be used to help fund the kitchen renovation.
If the building is not repurposed, the profits will be used to fund City economic
development efforts.
This profit sharing between the City and Chamber is a unique situation that is not typical
to other events or uses in the South Hangar. Staff would not normally recommend
waiving fees and staff time for other events in the South Hangar since the City does not
participate in profit from those events.
Staff and Chamber representatives are available to respond to any questions the City
Council may have.
ohn Buchanan Jerry Craig
for of Economic DevelopmentDeputy Dir ctor iness Services &
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Kenneth Piguee I j
Management Analyst II
Attachment: Sponsorship Agreement
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TUSTI N To preserve the free enterprise system, to preserve and expand the potential of
all business and professional enterprises, and to promote the civic cultural and
CHAMBER OF COMMERCE social well being of the City of Tustin and surrounding community.
September 18, 2019
The Tustin Chamber of Commerce is excited to once again produce the Tustin Food and Wine Festival in conjunction
with the City of Tustin! The 5' Annual Tustin Food & Wine Festival will take place on Sunday October 27, 2019 in the
iconic Tustin Hangar.
The Chamber of Commerce is looking forward to again splitting the profits with the City of Tustin, to assist in funding
some great local projects that will enhance our fine city to both benefit existing business and work to attract new
businesses. Proceeds from past events have been used by the City for enhancements to Tustin's Old Town — year-round
lights and the bust of Columbus Tustin — sponsorship of two (2) Marine squadrons in Camp Pendleton, and a new
educational kiosk to be installed at the soon to be completed Veterans Sports Park. In the event the City -owned building
at 150 E. First Street is repurposed, profits from the 2019 event will be used to help fund the kitchen renovation. If the
building is not repurposed, the profits will be used to fund City economic development efforts.
Each year this event has grown in both attendance and restaurant participation, with almost all restaurants continuing to
participate once they have experienced it. We strive to make this event successful for all parties involved. Restaurants get
the opportunity for attendees to sample their best, enticing them to come to their restaurant, and the City of Tustin wins by
supporting an event that showcases Tustin as a destination.
The Chamber of Commerce appreciates all that the City does in partnering together to continue to support and promote
business in Tustin. The Chamber respectfully requests that the City acknowledge and agree to waive facility rental fees,
permit fees and City staff time fees for the event. City staff estimates that these services total approximately $10,000. The
event will be branded as a co-sponsorship between the Chamber of Commerce and the City of Tustin. The Chamber of
Commerce is prepared to provide the necessary insurance and other documentation required under the City's standard
license agreement.
On behalf of the Chamber of Commerce board and the Tustin Food and Wine Festival Committee, thank you to both the
City staff and the City Council for your continued support of this event. We commit to putting our time and energy into
this event to make it another memorable night, where the community of Tustin can come together to celebrate each other
and our wonderful city.
Best regards,
Lindburgh McPherson
Event Chair
5t'' Annual Tustin Food and Wine Festival
Acknowledged and Agreed by City of Tustin:
Matthew S. West
City Manager
City of Tustin
700 West 15` Street, Suite 7 +'Tustin, CA 92780 • Tel 714-544-5341