HomeMy WebLinkAbout00 - CC AGENDA STRATEGIC PLAN WORKSHOP #2 CITY OF TUSTIN STRATEGIC PLAN MAY 12, 2021
WORKSHOP OF THE CITY COUNCIL VIDEO CONFERENCE
Austin Lumbard, Mayor Pro Tem
Barry W. Cooper, Council Member Letitia Clark, Mayor Matthew S. West, City Manager
Rebecca Gomez, Council Member Erica N.Yasuda, City Clerk
Ryan Gallagher, Council Member David E. Kendig, City Attorney
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City Council May 12, 2021
Workshop Agenda Page 1 of 3
Meeting ID: 995 4624 2823
Passcode: 199089
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Meeting ID: 995 4624 2823
Passcode: 199089
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City Council May 12, 2021
Workshop Agenda Page 2 of 3
d. Comments on matters that are not on the agenda maybe submitted
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STRATEGIC PLAN WORKSHOP OF THE CITY COUNCIL
4:15 PM — 7:15 PM
I. CALL TO ORDER —
II. ATTENDANCE — City Clerk
III. WELCOME - MAYOR LETITIA CLARK
IV. PUBLIC INPUT-At this time, any member of the public may address the City Council
on matters which are listed on this agenda or under the jurisdiction of the City
Council.
V. CITY MANAGER MATTHEW S. WEST COMMENTS
VI. REVIEW MAJOR INITIATIVES MOVING FORWARD IN STRATEGIC PLAN
VII. REVIEW FEASIBILITY ANALYSES FOR PRIORITIES IDENTIFIED BY COUNCIL
ON APRIL 14
VIII. AFFIRM TIMING OF COUNCIL PRIORITIES
IX. REVIEW REMAINING SCHEDULE
X. WRAP UP
ADJOURNMENT
City Council May 12, 2021
Workshop Agenda Page 3 of 3
TUSTIN
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City of Tustin
Second Strategic Plan Workshop
May 12, 2021
AGENDA
Workshop Objectives
Review results of feasibility analyses prepared by staff on items directed by
Council during first strategic plan workshop held on April 14, 2021.
Affirm timing of Council priorities for FY 2021-22 and FY 2022-23.
Welcome from Mayor Letitia Clark
Public Comments
Comments from City Manager
Review Major Initiatives Moving Forward in Strategic Plan
See Section 1: Existing Strategic Plan items that are moving forward (including ongoing, FY 2021-
22 and FY 2022-23)
Review Feasibility Analyses for Priorities Identified by Council on April 14
See Section 2: Feasibility analyses for Council priorities. A summary timetable is also included
for the Council's priorities.
Affirm Timing of Council Priorities
Review Remaining Schedule
Budget workshop May 24
Budget adoption June 15
Strategic Plan adoption in July
Wrap Up
Management
Partners J
TUSTIN
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Section 1: Existing Strategic Plan Items Moving Forward.The items listed in this section are those that are either ongoing or are
scheduled for one or both of the next two fiscal years.
Ongoing Strategies Scheduled for Strategies Scheduled for
Strategies FY 2021-22 FY 2022-23
Goal A:Economic and Explore and create innovative Examine the development of community Advance Pacific Center East Specific Plan
Neighborhood opportunities in economic development and regional events(such as Brewfest or
Development with emerging businesses. nighttime Farmers Market)to attract
visitors to Tustin.
Assess and explore opportunities for
expanded recreational opportunities.
Address homelessness through
partnerships(e.g.,continue to partner with
Rescue Mission,support increased mental
health services,etc.)
Goal B:Public Safety and ■ Implementation of the City's ■ Expand the Community Emergency ■ Enhance education and outreach to
Protection of Assets Neighborhood Improvement Task Force Response Team(CERT)program community members to encourage good
Enhance Tustin's readiness to respond to Implement plans to reduce waste within environmental stewardship v(e.g.,
major disasters the community community fairs,forums,social media,
Capital Improvement planning to ensure interactive technology,other venues)
proper maintenance and repairs
Goal C:Financial ■ Guard and enhance the City's reserves ■ Evaluate and acquire new utility billing ■ Explore the feasibility of establishing a
Strength ■ Make progress in addressing CalPERS software to support efficient customer fraud"hot line"(online,phone)
unfunded liability costs service and billing operations
Goal D:Strong ' Develop a strategy for working with ■ Develop a marketing and branding program ■ Develop and implement creative ways to
Community and Regional Sacramento and Washington,DC to aimed at attracting new business and communicate with all stakeholders in our
Relationships advocate Tustin's interest enhancing the Tustin identity for residents increasingly diverse community
Use new interactive technologies and a and businesses
variety of methods proactively engaging
the community including conducting
meetings in various locations,forums and
other methods
Goal E:Organizational Promote and enhance a strong culture of Expand the internal leadership academy Review and improve processes for
Excellence and Customer ethics Measure the effectiveness of our recruiting,hiring and promotions to
Service organization-wide customer service and encourage a strong pool of talented
use the information to improve individuals for positions with the City of
Tustin
Management
Partners
Section 2:Results of Feasibility Analysis on Council Priorities. The following table contains the feasibility analysis conducted on the seven
Council priorities as directed by the Council on April 14,2021.
Key Project Components Timeline and Estimated Cost and External Variabi
1— ��WlTiming Considerations Funding
1. Tustin Legacy— Confirm approach to land ■ Staff with limited • Approximately 6 to 9 • $75 to 100k consultant ■ Economic market
Disposition Strategy disposition consultant months fees conditions
Update Review lessons learned involvement Start:Summer 2021 Not budgeted,but Navy and other
■ Clarify development • May also need to fill a ■ Pre-requisites:(1) funds available in land Federal considerations
Objective: Reassess and Process vacant,budgeted Housing element and proceeds fund Surplus Land Act
confirm the City's ■ Reaffirm guiding analyst staff position (2)Surplus Land Act ■ Other public,utility
approach and role in the principles ■ End:Winter/Spring and regulatory
advancement of Outreach to 2022 agencies
development. Development Community ■ Regional Housing
Confirm strategies for Needs Assessment
asset management/value (RHNA),etc.
creation
Define roles and
responsibilities of the
City
Identify revenue and
expense for funding
construction of
infrastructure to support
future development
2. Old Town—Specific Conduct stakeholder Staff with consultant Approximately 12 to $75 to 100k consultant Economic market
Plan engagement assistance 24 months fees—not budgeted, conditions
Implementation Expand outdoor dining Start:Fall/winter 2021 funding sources could COVID-19
Develop program for use Pre-requisite:Housing vary Surplus Land Act
Objective: Reassess of public spaces and element • $200k improvements ■ Stakeholder input and
effectiveness and special events End:Fall/Winter 2022 preliminary design— participation
confirm the City's ■ Identify opportunities to —Fall/Winter 2023 included in proposed
implementation efforts. attract investment FY2021-22 CIP budget
Review Public parking • Some items pending
program future budget
Clarify implementation appropriations
plan and measurability
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Key Project Components Resources Needed Timeline and Estimated Cost and External VariabM
Timing Considerations Funding
3. Red Hill Corridor— ■ Gateway to Tustin • Staff with consultant • Approximately 12 to • $75-100k consultant • Economic market
Specific Plan Public safety assistance 24 months fees conditions
Implementation Blight Start:Fall/winter 2021 Not budgeted,funding COVID-19
Stakeholder engagement • Pre-requisite s:(1) sources could vary ■ Stakeholder input and
Objective: Reassess and outreach Housing element and Some items pending participation
effectiveness and Investment attraction (2)Surplus Land Act future budget
confirm the City's opportunities • End:Fall/Winter 2022 appropriations
implementation efforts. ■ Clarify implementation —Fall/Winter 2023
plan and measurability
4. Support Housing and Staff with consultant Approximately 6 to 9 Budgeted Economic market
Development of demographic data assistance months conditions
Housing ■ Technical and ■ In progress. ■ Navy and other
environmental reviews Start:Fall/winter 2021 Federal considerations
Objective: Facilitate and ■ Housing opportunity sites ■ Pre-requisite work • Other public,utility
encourage the types of inventory efforts:(1)Housing and regulatory
housing development Commission/council element agencies
desired in Tustin. workshops ■ End:Spring/Summer • Regional Housing
Housing element website 2022 Needs Assessment
and social media (RHNA)
• Community survey • Surplus Land Act
S. Development ■ Municipal Code • Staff with limited • Approximately 6-9 • $50-75k consultant, • COVID-19
Process amendments consultant assistance months software and Stakeholder input and
Streamlining ■ Business Assistance ■ Potential need for ■ In progress. equipment fees—not participation
Program—concierge additional staff Start:Fall/Winter 2021 budgeted
"Over the Counter' positions ■ End:Spring/Summer FTE costs to be
Objective: Improve the review program 2022 determined(not
development process Appointment Scheduling budgeted)
experience for Program—no wait
customers while Electronic Plan Check
providing quality Options
reviews Online
Development/Permit
status/tracker
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Key Project Components Resources Needed Timeline and Estimated Cost and
Timing Considerations Funding
6. General Plan ■ Conduct extensive • Staff with consultant • Approximately 18 to • $1.5-3.0 m consultant Economic market
Update community outreach and assistance 24 months fees conditions
engagement Start:Spring 2023 $1.0 m included in Other public,utility
Objective: Update the ■ Reaffirm a long-range ■ Pre-requisites:(1) proposed FY 2022/23 and regulatory
long-range vision for vision for Tustin's future Housing element and budget.Additional agencies
community goals and ■ Update City-wide public (2)District Election funds available in land ■ Regional Housing
public policy. policies process,if applicable proceeds fund Needs Assessment
End:Spring 2025 (RHNA)etc.
7. Neighborhood ■ Study current parking ■ Staff with consultant ■ Approximately 6 to 9 ■ $25-50k consultant ■ Stakeholder input and
Parking Permit conditions assistance months fees participation
Program ■ Conduct community • In progress,paused • Budgeted ■ California Attorney
outreach and due to Covid-19 General Opinion 14-
Objective: Resume the engagement ■ Start:Fall/Winter 2021 304
City's analysis and ■ Identify options to End:Spring/Summer
implementation efforts. improve parking 2022
Recommended Start Schedule for Council Priorities.
1. Tustin Legacy Summer 2021
2. Old Town Fall/Winter 2021
3. Red Hill Corridor Fall/Winter 2021
4. Support Development of Housing In Progress
S. Development Process Streamlining In Progress
6. General Plan Amendment Spring 2023
7. Neighborhood Parking Permit Program In Progress
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