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CONSIDERATION OF DISTRICT ELECTIONS
J � Q � o � 48Q60 � o0o � 0 � Q " � OQ � od � � 98000 � 98o0 ' � 0 � 0Consideration of City Council Districts TRIPEPI SMITH Agenda • Outreach & engagement efforts to date — Timeline & approach (recap) — Multimedia outreach — digital, print, phone, etc. (recap) — Dedicated website (recap) — Public Workshops #1 and #2 (recap) — Public Hearings #1, #2 and #3 (updated) — Publicizing due dates for draft maps (updated) — Animated "explainer" video (new!) — Publicizing Public Hearing #4 (new!) • Outreach & engagement moving forward — Continued engagement publicizing final milestones in the process TRIPEPI SMITH Outreach & Engagement Efforts to Date Timeline & Approach • Timeline — Delayed availability of Census data — Particularly compressed timeline for City of Tustin — Speedy, clear communications necessary • Approach — Incorporating 5 languages in outreach materials (English, Spanish, Chinese (traditional), Korean, Vietnamese — Multimedia approach TRIPEPI SMITH Multimedia Outreach • Digital — Website NOTICE OF FOURTH — Emails PUBLIC HEARING — Social media TO CONSIDER SWITCH TO DISTRICT ELECTIONS — Digital advertising WHEN:Monday,October 25 at 7 Ply — Press release to online media outlets ' ' ' " ,1 4 rr WEBINAR ID! +1 8640 1921 • Print PASSCODE:600222 PHONE NUMBER:1669 11 6933 — Postcards LEARN MORE: DRAWTUSTI N.O RG Lawn signs The City of Tustin is hosting its fourth public hearing regarding the City's potential move to district elections an Monday,October 25 at 7 p.m.,in-person at City Hall and via Zoom. Public Notice The fourth hearing will present the additional draft district maps based on new community map submissions and feedback.In addition,the City Council will — Press release to print media outlets conduct a public hearing before potentially seleding a district map,selecting district election sequencing,and conducting the first reading of an ordinance to transition from at-large to district-based elections. • Phone To review the draft district maps,visit drawtustin orgldraft-maps. OOistriclFormationi#Tustin[)istrialFo rmation — Phone calls to community groups TRIPEPI SMITH Example email to subscribers Dedicated Website t CITY OF TUSTIN ��rtag� ;etlfn District Formation ti Welcome Calendar L)raft Maps bral MapDrawTustin.org, which Considering City Council Districts launched August 3 0 i s The City of Tustin,like hu ntlreds of cities,special districts and solwol districts across thonsid e slate,is cerinma g king a change ow in hvoters elect its City Council- Beginning In 2022,voters may vete for one Chy Council Member who f s in their district_This potentially wtllI replace the current system plat-large citywide continuously u p d a t e d alaauons In W hmh vmere have the abl ley to verb tar all City Council Month m he - The polenlial switch la district bused elections is a process that many titles in Califomta are undergoing m meet the standards at the California Voting Rights Act (CVRA)of 201 The CVRA gave more robust legal hacking to minority groups in Call—who have expressed that"atTarge"electiore have diluted Iheirvating with information & righ s. Da June 23,2020,the City of Tuslin received a letterfmm the Mexican American Legal Defence and Education Fund(MALDEF).The letter asserted that Tusdn's'al- largectiC C eleon system Arlin-lire C VRA.The City of Tustin has started exploring the shift to district baelections sed eles in light m the leder. resources. We need your help to bilateral make this change and draw new City Counail tlistrids! It we transition to drawing City Council districts,one m cur primary goals Is to draw hoes that resps respect neighborhonds,hitory,and geographical elements.So we want m knw'oWhat dey0a apnSmer the b6andamos ofyour riaighbomol How to participate Share your specihe ihoughts,attend an upcoming workshop,cr eventually provide leadback on dmlt maps td gel involved! Submlt W=On Willumony about your community ma process,or a Speetflo map to d mwallelln(l�Ws[I1lpa drg_ Click here to see the wle ntlaraf uarkshops antl pudlk hearings at which you wn speak about the process o-r a specbc map. Al the educational workshops,you can learn about the process of potential loaning City Courant dislnels. At the hearings,you can, Share your story Define your neighborhaad or cammunhyaf inteaesl Explain why districting is relevant te your community Share you r apin all of the draft maps Talk to your neigmmrs and local organiratrons TRIPEPI SMITH Public Workshop #1 and #2 • Public Workshops #1 and #2 held Aug. 31 and Sept. 22 � o — Shared background information, introduced public mapping tools & g answered questions about the process/tools r ° ° ��- - Hosted by Tripepi Smith, featuring 10 National Demographics 5849 Corporation Example video posted to DrawTustin.org I? TRIPEPI SMITH J Public Hearand #3 • Public Hearings #1, #2 and #3 held Sept. 7, Sept. 17 and Oct. NDC 9 — Public Hearings educated community members about the potential shift, answered questions about the process & solicited public input — Hearing #3 included the first publication of city of Tustin draft district maps for consideration Introduction to Districting — Hearing materials (including Public Notices, slides, videos and Public Comments) can all Example video posted to DrawTustin.org be found on DrawTustin.org/Schedule I? TRIPEPI SMITH Publicizing DuDates for • DRAW A • Submit byOcto,i—'V Social media a—� �raw Y°ur • Email s 1" f tammunity" Map 2 Website updates • Flyers • Direct outreach to community groups The City of Tustin held its third public hearing on October 9 to present the first publication of draft district maps.A recording of the hearing and other meeting materials are now available on the Calendar Page.(Translated versions of the hearing presentation are in work and will be posted once available.) Visit the Draft Maps Page to review the first publication map submissions.If you have feedback about any of the maps,please submit a comment to draw tusti n Guist inca.org. The submission deadline for the second round of draft maps is October 14 at 5 p.m.If you would like to draw a district map,please visit the Draw A Map Page and submit it to drawtustin9tustinca.ri or drop it off at the City Cler"""ice at 300 Centennial Way,Tustin,CA 92790 dropboa by the deadline.The second publication of draft maps will be presented at the fourth public hearing on October 25 at 7 p.m. TRIPEPI SMITH Example email nima e xp ainer i • • 1 ! OUR FUTURE - . Want to h PIP .. OT Lrie city( 0 . cc ©C° LUM u L L Posted to City of Tustin YouTube with captions/subtitles in English, Spanish, Chinese (traditional), Korean and Vietnamese I? TRIPEPI SMITH Publicizing -- City of Tustin-Municipal Government The 3h Social media The City of Tustin is hosting its fourth public hearing regarding the City's potential move to district elections on Monday,October 25 at 7 p.m.,in-person at City Hall and via Zoom. The fourth hearing will present the additional draft district maps 0Digital advertising based on new community map submissions and feedback.In addition,the City Council will conduct a public hearing before potentially selecting a district map,selecting district election sequencing,and conducting the first read...See More • Press release NOTICE OF FOURTH • Emails PUBLIC HEARING • Website updates TO CONSIDER SWITCH TO DISTRICT ELECTIONS • Public Notice • • Flyers LOCATION: Tustin,CA :, . , .. WEBINAR ' • Direct outreach to community .. ,, L PHONE NUMBER:1669 6833 LEARN MORE: groups DRAWTUSTIN.ORG TRIPEPI SMITH Boosted post on Facebook I? Outreach & Engagement Moving Forward Moving Forward • Continued engagement publicizing each milestone in the process — Will follow the same multimedia approach for the final milestones and completion of the process TRIPEPI SMITH Questions?