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HomeMy WebLinkAboutDIGITAL BILLBOARD PRESENTATION - 11.21.2023 (CUP-2023-0008 DA-2023-0001)Project Location General Plan: Planned Community Commercial Business (PCCB) Zoning: Pacific Center East Specific Plan (SP-11) Surrounding Uses: • North: Railroad tracks, residential beyond • West, Gas station, propane supplier • South: Hotel and reta 0 East: Vacant P. Pr City of Santa Etna Gas �` i Station r F � ' 5R 55 Freeway +' F_ J Proposed Pro'ect To replace an existing static (paper) billboard with a digital display billboard at 1021 Edinger Avenue, and remove three (3) existing off -site static billboards. • 90 feet tall overall • Double-faced, V formation • 20 foot by 60-foot sign faces ,die A Z' Exislingbillbaard �+ to be ramoved Adjacent property driveway,, Visib 1hy Triangle el 41 air cs uurt rRv4WMD FW4d SCM ©M Development Agreement DA includes public benefits in association with the proposed billboard: • Within 90 days following effective date, applicant shall remove, at no cost to the City, the existing static billboard at the project site and three (3) additional off -site static billboards located at: • 1631 El Camino Real • 1501 Nisson Road • 14092 Red Hill Avenue • Reimburse City for environmental review costs incurred • At no cost, City shall have exclusive use of up to 10% of total advertising time in a month. • Use of billboard for emergency notification from City, Caltrans, and CHP Environmental Review/PC Action • Adopted MND from Ordinance No. 1505 documented CEQA compliance for the proposed digital billboard. • No substantial changes in the proposed project nor in its circumstances as compared to what was analyzed in the adopted MND. • Therefore, pursuant to Section 15162 of the State CEQA Guidelines, no further analysis is required beyond the adopted MND. • Planning Commission recommended that the City Council approve the CUP and DA at the October 24, 2023 PC public hearing Recommendation Staff recommends that the City Council do the following: 1. Adopt Resolution No. 23-49 approving CUP 2023-0008, a request to demolish an existing static billboard and construct a new ninety (90) foot tall, double-faced billboard. 2. Introduce and have first reading by title only of Ordinance No. 1539 for DA 2023-0001 to accept the provision of community public benefits, including the removal of three (3) existing off -site static billboards. Background Ordinance No. 1505 Ordinance No. 1505 (codified as TCC 9404(b)(71) adopted in February 2020 regarding freeway adjacent digital display billboards. • Authorized replacement of static billboards with digital billboards subject to: • Obtaining a Conditional Use Permit (CUP) and Development Agreement (DA) • Meeting certain development standards Analyzed environmental impacts for the subject digital billboard • Adopted a mitigated negative declaration (MND) Proposed Project Commercial Zone Within 400' of freeway Minimum 300' Max. 55' between freeway pavement level display board 25height, 60' width Max. 1,500 square feet sign area Double faced or covered backs or facings Primarily viewed from SR 55 freeway Proposed Complies with • , Commercial zone Y Approximately 250' of SR 55 freeway' Approximately 415' from nearest residential community and bottom of 32' between freeway pavement and bottom of display board Comply with all applicable laws regarding brightness Display still images for minimum 8 seconds. Display transition/blank screens for maximum 1 second Federal, State and Local laws Highway Beautification Act Outdoor Advertising Act DA confers a substantial public benefit to the City and general public 20' height, 60' width 1,200 square feet sign area Double faced Complies; Display is oriented to the freeway and primarily visible to both north and southbound lanes. Designed and programmed to meet applicable laws Still images will be programmed to display for minimum 8 seconds and transition screens will display for maximum 1 second Operation, maintenance, repair, etc. shall comply with applicable laws DA includes (among other benefits): No -cost city messaging and identification for up to ten percent (10%) of total advertising time per month Use of billboard for emergency notifications by the City, Caltrans, and the California Highway Patrol (CHP) Removal of three (3) additional static billboards. Y Y Y Y Y Y Y Y Y