HomeMy WebLinkAbout10 CONSULTANT SERVICES AGREEMENT WITH JPW COMMUNICATIONS FOR TUSTIN LEGACY OUTREACH AND COMMUNICATIODocusign Envelope ID: 2619F8D5-EE21-4A8C-8DD7-D812FC80B859
MEETING DATE
TO
FROM
MARCH 4, 2025
ALDO E. SCHINDLER, CITY MANAGER
Agenda Item liPtial
Reviewed: a`V�
City Manager ^^Initial
Finance Director J
BRIAN MONCRIEF, DEPUTY CITY MANAGER — REAL PROPERTY
SUBJECT: CONSULTANT SERVICES AGREEMENT WITH JPW
COMMUNICATIONS FOR TUSTIN LEGACY OUTREACH AND
COMMUNICATIONS SERVICES
SUMMARY:
Staff is requesting approval to enter into a Consultant Services Agreement with JPW
Communications to develop and implement an outreach and communications strategy for
Tustin Legacy.
RECOMMENDATION:
It is recommended that the City Council authorize the City Manager or designee to execute
a Consultant Services Agreement with JPW Communications, subject to non -substantive
additions or modifications as may be deemed necessary and/or recommended by the City
Attorney.
FISCAL IMPACT:
The proposed compensation for the proposed Consultant Services Agreement with JPW
Communications is not to exceed $250,000. Sufficient funds have been appropriated in the
Fiscal Year 2024-2025 amended budget.
The proposed Consultant Services Agreement with JPW Communications contributes to
the fulfillment of the City's Strategic Plan Goal D: Strong Community and Regional
Relationships. Specifically, this item implements Strategy 1 which is to strengthen
community engagement with all sectors and Strategy 4 which is to elevate the City's profile
through proactive marketing and branding.
BACKGROUND AND DISCUSSION:
JPW Communications (JPW) is a communications firm focused exclusively on serving public
sector clients and their team brings over 75 years of collective in-house government
Docusign Envelope ID: 2619F8D5-EE21-4A8C-8DD7-D812FC80B859
City Council Agenda Report
JPW Consultant Services Agreement
March 4, 2025
Page 2
experience. JPW offers a wide range of services that include strategic communications,
marketing campaigns, public participation, community outreach, creative design services and
media relations. JPW has been instrumental in developing and implementing the City's public
engagement efforts and initiatives, which include a communications audit and assessment,
strategic communications plan development, crisis communications plan development as
well as community brand development, which led to the creation of a new City logo and
associated branding materials. JPW also assisted in creating videos and content for the 2024
Local Reuse authority (LRA) meeting.
A key priority for the City Council has been the development and implementation of an
outreach and communications plan for Tustin Legacy. This initiative is aimed at ensuring that
both the residents of Tustin Legacy and the broader Tustin community are well-informed
about past, current, and future plans for the area.
The outreach plan seeks to generate excitement for the shared community vision, while also
keeping stakeholders informed about the outreach process and ways they can participate.
The outreach plan will include a multi language community survey and public meetings to
facilitate discussions on specific decisions related to Tustin Legacy's future.
Additionally, outreach efforts will include establishing a dedicated project email and phone
line to improve communication accessibility. The Tustin Legacy webpage will be updated
with relevant information including monthly newsletters and social media updates to ensure
ongoing education and awareness. Furthermore, to foster greater community involvement,
informational booths will be set up at events such as the Easter Egg Hunt, farmers' market,
and Chili Cook -off, encouraging public participation and interest in the future of Tustin
Legacy.
If approved by the City Council, the City would negotiate and execute a Consultant Services
Agreement (CSA) with JPW. The CSA with JPW is proposed as a sole -source contract due
to their specialized experience in government -focused strategic communications, public
outreach, and community engagement. Further, JPW has successfully partnered with the
City on past projects, demonstrating an in-depth understanding and intimate knowledge of
the Tustin community dynamics as well as communication needs, priorities, and vision to
align with the goals of the City Council. The term of the CSA is proposed through the calendar
year 2025. Additional work beyond the calendar year 2025 will require a new or amended
CSA that, depending on the scope and proposed fee, may require approval by the City
Council.
Signed by:
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Brian Moncrief
Deputy City Manager — Real Property
Signed by:
Kenn tR guee
Real Property Manager
Signed by:
Ryan Swiontek
DepputySiDdrector of Real Property
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Stephanie Najera
Communications Manager