HomeMy WebLinkAboutYEAR-END UPDATE TOR FY 24-25-ITEM 12-*
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F I
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TUSTI N LEGACY
COMMUNITY OUTREACH
& ENGAGEMENT 2025
PRESENTED BY JPW COMMUNICATIONS
OCT. 21, 2025
PRESENTATION OVERVIEW
3
ENGAGEMENT AND OUTREACH
GOALS
Continue to raise community awareness of
Tustin Legacy's history, vision, progress, and
future development
CP Gather community input on the Tustin Legacy
vision to guide future development
Inform the community about the outreach process
and ways to get involved
5
SUMMARY OF
OUTREACH EFFORTS
APRIL — OCTOBER 2025
Lei
TARGETED OUTREACH: FOCUS GROUPS MM- a
• Arts
• Building and development community
• Business associations
• Community -based organizations
• Education
• Faith -based organizations
• History and veteran's organizations
• Residents/HOAs
• Shopping and retail
7
COMMUNITY TABLING EV
WHAT ARE THE OPPORTUNITIES THAT EXCITE YOU THE MOST?
Or— pfid.
WHAT ARE THE CHALLENGES OR CONSTRAINTS THAT CONCERN
YOU THE MOST?
! TUSTIN
LEGACY
NORTH HANGAR SITE
- REUSE PLANNING
Damaged by fee in 2023.
_ Sits on 85 acres of developable (and, known
1 as Parcel I8.
_ Owned by the U.S. Navy. not the City.
Reuse plan in devetnpment to guide future use.
AL City waling to support possible transfer of
land from the U.S. Navy.
WSTIN
LEGACY
SOUTH HANGAR:
CURRENT STATUS
Si[s on 7 sues of developable land.
Part of the Tuatin Leoacy urban yore and
ITlixedbl5e YlSldn
Realiengthat visim w Lord
regLke$10M4X0W. in City investment
klealGt safety, -A and—rm.1ty u6eare
key concerns.
The future of the Sauth Hanger Is undecided.
Co C-1 wAl determine next st.
COMMUNITY MEETINGS
APKIL SU Ll I I/.Mb /► LAUtIVIY (13
MAY 13 COMMUNITY OPEN
125 ATTENDEES)
If-- 9 LOCAL REUSE AUTHORITY
1%11GA;7r1n1r 111 C ATTrNDEES)
TAKE OUR
5-MINUTE
SURVEY
SHAPE THE FUTURE OF
TUSTIN LEGACY
This week, the Citizen Academy participants had the
opportunity to hear from the Real Property niviskon and
JPW Communications, LLC. Attendees gained valuabte
insights into various aspects of the City. including current
and upcoming projects, as well as the community outreach
efforts designed to keep residents informed and engaged.
We were also honored to welcome two special guests—
Councilmember Ryan Gallagher and Mayor Pro Tam John
Nielswho stopped by to share their experiences and
connect with participants, Thank you both for taking the
time tojoin us and contribute to a meaningful session!
In 1-2 words, what makes Tustin Legacy special Wdu
to you?
Community Growth
incorporates the hangers Innovative
laratian
The hangars The history Pa Loftustin
Rare open la:- Near home
Rpen space H i Sto r' C evolution
Money general- he hangar{sl
Community
Community focused
9
ONLINE EBLASTS
• SUBSCRIBERS + METRICS
4 eblasts sent to date
• Open rates: 52.5% (industry average is 35.6%)
• Click rate: 10.3% (industry average is 2-5%)
• 508 total eblast subscribers
• 381 new subscribers added since May 16, 2025
Wheit'a maxi for TuatIn Legacy
TusMrr Legscy corru mffAysrrvBy, smcassfuf 4yoen ruse
Cn TuGrday. May 18, the City of Tustin haated Its drat
community open hours -aft The Annex al Tuslln Leacy in
Wwb--h a monlhr long argapmenl effort focused Dn the
fuwre of the Tua m Legacy devdopnvenl.
-Qommmfty surYey
Thla la Juattrre beginning of theoutreech prooasa — there
are still nrany ways to pet involved through" the soring
and summer. including taking our aury" before 5 Q.m, on
T'uenday, , May 20 to shera yraur input atioul the proiect.
11
MEDIA RELEASES AND
COVERAGE
• DISTRIBUTION +COVERAGE
• 2 Media releases sent to date
• 3 articles to date by Orange County
Register, 6 by LAist and 1 by KTLA
NAVY
Navy finishes $129.8 million cleanup after
fire in 2023 destroyed W`IIIII blimp hangar
in Southern California
By GARY WARNER
STARS AND STRIPES • September 24, 21325
Tustin wants help deciding what should
happen to a hulking, historic blimp
hangar
By Jill ReR_Iggle
Published Apr 20, 2025 5:00 AM
11
TUSTI N LEGACY
WEBPAGE
WEBSITE USERS, VIEWS + INTERACTIONS
• 6,900 active users with 10,831 views
• 42,839 user interactions including views, clicks, scrolls
and downloads (as of October)
V iem by Page path a nd screen class over time
O1 01 01 01 01 01 01 01 01 01
Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Day
400
300
200
100
of of Di 3
13
Jul Aug Sep
PUBLIC INQUIRIES
6> Public Inquiries List 73 5.56
® Public Involvement Record
I N ®Public Involvement Dashboard
TUSTInquiries Received (Last month) Open Inquiries
/O*LEGACY 7 1
Inquiries by Source Sentiment Analysis
Tasks
cc 55
Ic 73
Total
2C 1B ag.n4%
Neutral ■ Negative 9 Pp itiVe 6 Empty
Cmpty Email Meeting Pl -Call
Inquiries by Type
Task;
55
Ic
2C 5
■
B
1
g
Empty Oevelopmant Ed.,.,i.n Event General Hangar
14
WHAT WE'RE LEARNING
• INCREASED AWARENESS OF
TUSTI N LEGACY
• IMPROVED UNDERSTANDING OF
HISTORY AND OWNERSHIP OF
TUSTIN HANGARS
• COMMUNITY PRIDE, CHARACTER
AND VALUES
• ACHIEVED OUTREACH GOAL OF
INFORMING AND EDUCATING
COMMUNITY MEMBERS
=A
15
NEXT PHASE OF
OUTREACH
OCTOBER 2025 - AUGUST 2026
16
RECOMMENDATIONS FOR FUTURE PHASES
17
UPCOMING OUTREACH
ACTIVITIES
• COMMUNITY TOUR SURVEY (NOVEMBER 2025)
• GUIDED TOURS OF TUSTIN LEGACY (JANUARY 2026)
• FOCUS GROUPS (JANUARY/FEBRUARY 2026)
• COMMUNITY MEETINGS AND SURVEYS (MARCH/APRIL 2026)
• CITY COUNCIL DIRECTION (APRIL/MAY 2026)
ANNUAL CITY COUNCIL/LRA MEETING (AUGUST 2026)
m
QUESTIONS?
(714) 788-5859
TustinLegacy@tustinca.org
IABV https://tustinca.org/TustinLegacy